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How I Built a #1-Ranked Podcast With 60M+ Downloads

  The kitchen table where I’ve recorded the majority of my podcasts. This is my first public exploration of the business and art of podcasting. I still have much to improve, but I’m ready to share a few lessons learned. It’s my hope that they’ll save you a ton of time. I’m still flabbergasted by how this experiment took on a life of its own.  It started with too much booze with Kevin Rose, and I expected it to die a quiet death after six episodes. That said, here are a few quick stats on The Tim Ferriss Show after 150 episodes of mucking about, screwing up, and refining (as of this writing): Nearly 70,000,000 downloads as of April 2016 [Update: As of October 2016, more than 100M] More than 2,500 reviews on iTunes, 2,100+ 5-star reviews Selected for “Best of iTunes” in 2014 and 2015 Out of 300,000+ podcasts on iTunes, it’s generally the #1 business podcast and an overall top-25 podcast Won “Podcast of the Year” in 2015 for the Jamie Foxx episode (via Product Hunt) I’ve certainly stumbled a lot, but that’s how you figure things out. I’ll share the first batch of big lessons in this post. If you like it, there’s a whole lot more to divulge (e.g. exactly how I get guests, etc.). If the response is a collective “meh,” I’ll play with my dog instead. I’ve formatted this little ditty as a Q&A, based on the most common questions from readers, podcasters, and journalists. Hope you find it useful! The overarching principles explored apply to a whole lot more than podcasting… ### QUESTION: Why did you start the podcast? How has it evolved over 150 episodes? The podcast was never intended to be a business. I was burned out after The 4-Hour Chef, which was nearly 700 pages, and I wanted a casual but creative break from big projects. Since I enjoyed being interviewed by Joe Rogan, Marc Maron, Nerdist, and other podcasting heavies who really move the needle, I decided to try long-form audio for six episodes. If I didn’t enjoy it, I would throw in the towel and…

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