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5 Cover Letter Mistakes That Could Cost You a Job Interview

Did you know that the ideal candidate with a fantastic resume could ruin their chances at getting a job interview by including a poorly written, unoriginal cover letter? Put yourself… Read more » The post 5 Cover Letter Mistakes That Could Cost You a Job Interview appeared first on

Avoid These 7 SEO Pitfalls to Rank Better

SEO still exists to be the “talk of the town” in the digital arena! It has garnered so much attention from businesses, bloggers and everybody, who has even the minutest… Read more » The post Avoid These 7 SEO Pitfalls to Rank Better appeared first on

Deciding Whether to Mix Personal and Business Brands Doesn’t have to be Hard, Read This

For both businesses and individuals, a consistent online brand is essential for attracting the right audience and establishing expertise in their industries. Corporate brands and personal brands are often distinct, but when you are the face of your business, as many entrepreneurs are, you’ll have to decide how you want to integrate the two – or if you want to integrate them at all. In order to get some perspective on the issue, a group of Young Entrepreneur Council members were asked the following question: “Branding is an exercise most of us engage in, both in our businesses and in our personal lives. How does your personal brand intersect with your company brand online, if at all? If the two don’t intersect, why don’t they?” Should You Mix Personal and Business Branding? Here’s what YEC community members had to say: 1. Keep Them Separate “I keep my personal brand separate from my company brand because of the fact that I operate more than one business and brand. It would get too confusing to audiences if I blended them all together. Also, not every audience member is interested in my personal or company brand.” ~ John Rampton, Calendar 2. Core Values Are the Only Intersection “The only way my personal brand intersects with my company brand is through the core values. There is no other intersection; I’d like my personal brand to stay focused on my personal lifestyle and who I am as a person. At the end of the day, people don’t buy your product, they buy from the people they like. It is an emotional buy. When people know me, they are far more enticed to buy my services.” ~ Sweta Patel, Silicon Valley Startup Marketing 3. Personal and Professional Brands ‘Seed’ Each Other “We believe strongly in the integrity of our businesses brand, it’s a reflection of us as people. For us, it all has to be related. There cannot be a separation between business brand and personal, the personal has seeded the brand and then as the business grows and hires, the brand “seeds” the personal brand of everyone it employs.” ~ Baruch Labunski, Rank Secure 4. A Personal Brand That Reflects Professional Expertise Drives Business “A lot of my personal posts are related to the field of startups or tech, which has helped both myself and my business. When I have a tech company, many people…

New MacBook Pro May Be Perfect for Small Businesses Seeking Speed and High Functionality

Apple (NASDAQ: AAPL) just announced the availability of the new 13″ and 15″ MacBook Pro line of laptops. And if you are in the market for a powerful laptop for your small business, make sure you at least take a look at them (even if you are not a Mac person). The specs and the price will definitely get your attention, so it is fair to say this is not for everyone. But for those who demand this level of high-end hardware, the price may well be worth the efficiency it is designed to deliver. After all, Apple’s senior vice president of Worldwide Marketing, Philip Schiller, said in the press release, “The latest generation MacBook Pro is the fastest and most powerful notebook we’ve ever made.” The Specs of the 2018 MacBook Pro 15-Inch MacBook Pro 6-core Intel Core i7 and Core i9 processors up to 2.9 GHz with Turbo Boost up to 4.8 GHz Up to 32GB of DDR4 memory Radeon Pro discrete graphics with 4GB of video memory Up to 4TB of SSD storage True Tone display technology Apple T2 Chip Touch Bar and Touch ID Four Thunderbolt 3 ports Starts at $2,399 and can all the way up to $6,699 for the 4TB SSD version ($3,200 of it is for the storage). 13-Inch MacBook Pro Quad-core Intel Core i5 and i7 processors up to 2.7 GHz with Turbo Boost up to 4.5 GHz and double the eDRAM Intel Iris Plus integrated graphics 655 with 128MB of eDRAM Up to 2TB of SSD storage True Tone display technology Apple T2 Chip Touch Bar and Touch ID Two or four Thunderbolt 3 ports Starts at $1,799 New Features The new Intel processors will give you more speed, which according to Apple can be up to 70% faster on the 15″ and up to twice as fast on the 13″ compared to the previous generation. And when you are ready to type, the third generation keyboard is supposed to be quieter, and Apple is really highlighting this development. This is because the company is currently facing lawsuits regarding the “butterfly…

Best Carry On Luggage for Business Travel

If you travel for business, then a good carry on bag is a must. Currently, you’re allowed to carry bags measuring up to 9 inches deep, 14 inches wide and 22 inches high onto commercial flights with most U.S. airlines. Best Carry on Luggage for Business Travel There are plenty of different styles, brands and special features to choose from. So if you’re in the market for new carry on luggage for your business travels, here are some of the top options to choose from. AmazonBasics Hardside Spinner Luggage For a solid rolling carry on without a lot of flare, this suitcase from AmazonBasics includes a protective shell, lined dividers and double spinner wheels for easy transport. At $50, you can get a size that’s TSA-approved. Or you can purchase a matching set for those times when you need a bit more space. Travelpro Maxlite International Spinner Suitcase Another solid option, this rolling suitcase from Travelpro features spinning wheels and an expandable polyester exterior that’s also stain-resistant. You can also customize the height of the handle for comfortable transport. It normally retails for $260. TravelCross Boston Carry On Lightweight Hardshell Spinner Luggage For a lightweight options that still keeps your belongings protected, this TravelCross roller is just 19 inches tall and includes a separate compartment for you to keep your laptop or tablet. You can get it for just under $70. Bluboon Ladies Canvas Weekender Bag For a feminine option with some style, this shoulder bag from Blueboon is sized as a carry on and comes in a number of colors and patterns. For $35, it’s large enough to carry your laptop and a couple of clothing items and toiletries for a quick business trip. Kenneth Cole Fifth Avenue Metallic Carry-On For a stylish taken on carry on luggage, this option from Kenneth Cole has a unique look that is still sleek and professional. Made with a lightweight textured case, the suitcase is currently priced at $95. Travelers Club Polaris Collection Another hardshell suitcase, this option from Travelers Club features metallic silver, gold and copper exteriors with spinning wheels and…

Cracking the Code on Commercial Real Estate Loans

Financing is a big part of getting the right commercial location secured to start a small business. Here’s a few important boxes to check on where to find commercial real estate loans and how to get approved for one. Like the name implies, commercial real estate loans are a mortgage loan that applies to a commercial as opposed to a residential property. Commercial properties are those that produce business income. Commercial loans can be used to purchase office locations, retail stores and a variety of other places and buildings. What Are Commercial Real Estate Loans? There are some differences between commercial real estate loans and their residential counterparts. The terms are shorter on commercial loans that they generally range from five years or less to 20 years. They also require a final “balloon” payment at the end to pay off the loan in full. For example, a $2 million commercial loan might have monthly payments of close to $12,000 a month with a balloon payment of  $1million at the end to pay outstanding balance of  the loan right off. Keep in mind the interest rates are generally higher too. Kinds of Commercial Real Estate Loans and Programs Available There are several places to choose from when you’re looking to get one of these commercial real estate loans. Here’s a few of the financing sources you can look at: Bank Loans These generally have a lower interest rate than other types. However, they’re hard to come by since the Great Recession and you’ll need to have a good chunk of collateral for these institutions to look at your numbers. Construction Loans These are short-term financial vehicles that are geared towards building commercial property on the real estate. Keep in mind the banks release the money periodically as construction progresses. Bridge Loans Like the name implies, this is a bridge to all longer-term commercial real estate mortgage solutions. Watch out for high rates here and the expectation that you’ll fold the bridge loan over into a longer commitment when it matures. Crowdfunding This is one of the latest additions to the financial possibilities…

Fall in Love with Managing Virtual Teams Using These Simple Strategies

Virtual teams are the way of the future. Slowly but surely, businesses of all sizes are waking up to the tremendous potential that remote hiring brings. When location itself is a non-factor, a business can hire the best from anywhere around the country, indeed the world. It works well for employees, too. People are increasingly insisting on work-life balance in their lives, and no one is a fan of rushed mornings, daily commutes, or being chained to their desks for long hours at a stretch. According to at least one report, millennials prefer working remotely. Digital nomads dislike the conventional way of working and rely on remote work to earn a living as they travel around the world. But managing virtual teams brings with it its own set of challenges. You may be a traditional business with a few virtual employees, or an entirely virtual company. Regardless of whether you are fully or partially virtual, here are some of our tried and tested tactics to streamline work across continents and time zones and make sure the employees remain happy and motivated. Tactics for Managing Virtual Teams Keep Productivity and Accountability on Track This is the biggest challenge in managing virtual teams. Your team is not physically present for you to monitor. And employees don’t like being frequently interrupted via emails or chat so that you can learn the status of their work. Putting structures in place can help things move along smoothly, reducing frustration on the part of the employer while providing clear guidance to the employees. Productivity tools such as Trello, Asana, Basecamp, and ClickUp are proving to be wildly popular for a reason. These tools are rich in features and easy to use. With Trello you can create personal boards, add members, assign projects, and set due dates. All the team members can access the dashboard and be apprised of the changes. Files can be uploaded for reference and conversations carried out around projects to make sure everyone is on the same page. Team members are notified when they are mentioned in a task, which saves time since…

These 5 Pieces of Social Media Video News will Change Small Business Marketing

When it comes to engagement, video is a vividly colored unicorn. It captures the eye, draws the user in, and holds their attention for a longer duration. Video certainly isn’t new on social media, but there have been recent changes that directly impact publishers and video marketing specialists. In case these didn’t fall onto your radar, here are 5 social media video news announcements that are worthy of your attention. 1. Facebook Opens Watch to More Creators Facebook is giving creators and publishers more tools in their video-oriented arsenal by expanding its offerings. Originally, Watch was only going to feature original programming and content. However, Facebook decided to include videos from Pages as well, and a larger number of creators will be eligible. To help find the ideal creators, the Facebook for Creators Launchpad program will assist in identifying candidates. Additionally, new revenue opportunities will also be available. This can be a boon for organizations that were harmed by monetization changes on channels like YouTube, giving creators and publishers additional options for their content. You must apply to join the program, which will focus on longer, engaging, and authentic content. 2. Instagram Launches IGTV When it comes to video, YouTube is the unicorn in the space. But Instagram wants to change that though it’s new standalone app, IGTV. IGTV will welcome long-form video, including hour-long uploads. Plus, the content will be displayed as full-length vertical videos, keeping people from having to shift their phone between the portrait to landscape orientations to use the app. Instagram has 1 billion users and has seen a 60 percent increase in the amount of video being consumed on the platform. IGTV is attempting to capitalize on the interest in video. Advertising isn’t on the platform yet, but that will likely change quickly once the platform gains a following. 3. Parents Make Their Voices Heard Over recent years, parents have been increasingly vocal when it comes to concerns over the YouTube’s algorithms. Multiple incidents involving content being directed to children that is not kid-friendly, disturbing, negative, or destructive created varying levels of uproar. YouTube has been working to improve its algorithms, but growing pains…

18 Places To Find Work From Home Courthouse Researcher Jobs

Updated July 17, 2018 As more people look for opportunities to work from home the more opportunities they’ll find like courthouse researcher jobs. And the number of companies or law firms who work with independent courthouse researchers continues to grow. What exactly does a courthouse researcher do? Simply put, a researcher searches through public documents or […] The post 18 Places To Find Work From Home Courthouse Researcher Jobs appeared first on .

4 Benefits of Solar Energy for Businesses

These days, more companies are considering the use of solar energy. This is also due to the rise of businesses that are becoming more environmentally conscious. If you run a… Read more » The post 4 Benefits of Solar Energy for Businesses appeared first on

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