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10 Ways to Drive Holiday Sales on Pinterest

Stand out from the competition and reach holiday shoppers that are already looking for brands like yours. We’re still at least two months away from peak holiday season—when retailers start blasting their holiday playlists and offering their steepest deals of the year. But on Pinterest, holiday shopping has already begun! That’s right: Christmas-related searches and saves on Pinterest start ticking upward as early as September (two times earlier than when shoppers tend to begin exploring products on other platforms). So, why does this happen? Because shoppers use Pinterest to help them decide what to buy (finding the perfect holiday gift or tracking down the ingredients for a festive recipe). And here’s the best news: Most of the inspirational ideas that people find on Pinterest actually come from brands—87% of people on Pinterest say brands help them find the right products when planning for the holidays. So, what’re you waiting for? Here are 10 easy wins to help you reach more holiday shoppers on Pinterest this season. 1. Meet holiday shoppers where they’re at We’ve identified four main types of holiday shoppers on Pinterest: The time-saver, the gifter, the guest and the planner. Check out our holiday shopper insights to learn who they are, what they care about and how your brand can reach them with tips on relevant messaging and creative. 2. Tune into what your customers really want this holiday season Log in to our Audience Insights tool (you’ll need to have a business profile) to find out what they’re searching and saving. You’ll also be able to find data on your audience’s age, gender, location and device use to help you decide what products to feature in your ads. 3. Like gift shopping, it’s best to start earlier than you think Since holiday shoppers primarily use Pinterest to discover new ideas, it’s important to launch your holiday campaigns on Pinterest earlier than you might on other platforms. If you can reach people as they start making that list and checking it twice—before they’ve decided on a brand or product—you’re more likely to pop back into their mind when they’re ready to make a purchase. As a general…

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