Press "Enter" to skip to content

Posts published in “General”

Auto Added by WPeMatico

SBT Investigates: Should You Use Facebook Portal

Technology around us is constantly evolving. Every time you turn around, there is a new gadget or gizmo to help keep us connected to the web and social worlds we live in. It should really come as no surprise that Facebook is unveiling the latest and greatest of smart devices. Facebook Portal is their upcoming product that will soon hit the market. Many question what exactly this new device is capable of, what features the device may offer to increase information security, and how this device may benefit small business owners. As a tool for video networking, Facebook Portal could be the new ‘it’ item hitting the market soon. We investigated what Facebook Portal is, its importance, how it’s being received, and how it stacks up with the competition. What is Facebook Portal? Facebook Portal is a smart device that is equipped with a camera. The purpose of the Facebook Portal is to stay connected via video messaging anywhere. No longer would you be tied to your phone or have to worry about a small frame for video messaging. Facebook Portal would serve as a standalone device that allows you to connect with people through Facebook Messenger. Anyone that has Messenger could be contacted using Facebook Portal, even if they do not have Portal themselves. Portal also acts as a smart device, allowing you to use it for streaming, photo and video display, and functions available through Alexa. How Important is Facebook Portal? Facebook Portal is offering a new platform for video messaging that allows you to connect with people without typing on your mobile device. Additionally, Portal has a larger video frame, allowing you to capture everything you need in the frame while video messaging. This could become important in the business world for any necessary charts or examples to be shown during a video meeting. Should Businesses Consider Using Portal? Portal could be a very useful tool for small businesses out there. If your small business is social media based, Facebook Portal could be even more useful. While not the same as Live, Portal would allow you to…

13 Quick Fixes for Your Company’s Data Security

What’s your favorite solution for quickly improving your company’s data security? Young Entrepreneur Council (YEC)  is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co. 1. Add a Web Application Firewall With the internet of things rapidly on the rise, I think it’s important for businesses to turn to web application firewalls (WAFs) for safeguarding their websites. Fortunately, services such as Sucuri and Cloudflare provide the required protection against cross-site scripting (XXS) vulnerabilities, distributed denial-of-service (DDoS) attacks and other online threats. Equally imperative is keeping real-time backups of all important information. – Derek Robinson, Top Notch Dezigns 2. Never Use Public Wi-Fi If at all possible, always use your personal hotspot instead of free or public Wi-Fi. Hotspots are often included in data plans, and if not, are usually cheap add-ons. – Karlo Tanjuakio, GoLeanSixSigma.com 3. Create Strict Password Protocols Password protocols are an easy first step to improving an organization’s data security. These protocols encompass things like the frequency of password changes, the complexity requirements of the passwords, the number of password-protected programs, levels of access, etc. If you need to improve security, then the first step is to look at how your organization manages passwords. – Baruch Labunski, Rank Secure 4. Implement Two-Factor Authentication Implementing a two-factor authentication process for email is simple to do and has helped cut down on our employee accounts being hacked. Education on email phishing scams has helped prevent suspicious emails being opened, which can allow for viruses access to our systems. Phishing emails can appear to come from within the company, but a little attention to details within the email can weed them out. – Jeff Pitta, Senior Market Advisors 5. Conduct Internal Phishing Tests to Identify Weak Links I think the No. 1 risk to corporate security is human error. This boils down to phishing, spear phishing and social engineering. Basically, people fall for fake log-in screens or accidentally divulge passwords and other secure information. I run random automated tests on my team to identify weak links and then provide targeted training to those individuals. – Ryan D Matzner, Fueled 6. Digitize Everything There is no underestimating the importance of digital security,…

News: Business Owners Rank Their Top Issues Going into Midterm Elections

With midterm elections on Tuesday, November 6th, business owners are letting Americans know what their top issues are before they even head to the polls. Paychex, Inc., a leading provider of human capital management solutions to include payroll, benefits, insurance, and human resources services for small and medium-sized businesses, polled 600 business owners to rank their top voting issues concerning their business for the upcoming 2018 midterm elections. Companies polled employed from 1-500 personnel. Here are the results: It’s not really a surprise that economic growth ranks #1 on the list for small and medium-sized business owners. 25% of business owners polled ranked it as their most important issue, while 63% ranked economic growth among their top three most important issues. Taxes came in a close second, with 23% of respondents ranking taxes as their most important issue and 62% placed it in their top three. In third place falls Healthcare with 20% identifying it as their top issue and it was in the top three of 48% of respondents. In order of importance, wage legislation (i.e. minimum wage laws, overtime rules, and pay equity) (26%), immigration (23%), foreign trade and tariffs (21%), and mandatory paid sick/family leave laws (14%) subsequently followed. Business size impacted how important certain issues are to business owners: Business owners who employ more people typically ranked wage legislation and mandatory paid sick/family leave laws in their top three issues. 26% of business owners with less than 19 employees ranked wage legislation in their top three most important issues. 48% of owners that employed between 20-99 personnel and 46% who employed 100-500 employees also ranked wage legislation in their top three. Conversely, business owners with fewer employees ranked mandatory paid sick/family leave laws at a lower rate than business owners who employ more personnel. The topic ranked last on the list for businesses with 1-19 employees at 13%, while 35% of businesses who employed 20-99 and 100-500 ranked the issue in their top three. The survey also revealed how top issues are ranking according to different demographics: According to region, the South, Midwest, and Northeast fell…

The Value of Entrepreneurship: Former Firefighter Shares Why He Became an Entrepreneur

At the Facebook community event, Ramon had the pleasure of catching up with Chevalo Wilson De Briano, owner of Charleston Gourmet Burgers. At the event, the discussed the value of entrepreneurship and how Chevalo’s former career shifted from saving lives to serving others in a completely new and different way. Introducing Chevalo Wilson De Briano Chevalo is the owner of Charleston Gourmet Burgers. He was a first responder to 9/11 and continued to be a firefighter for many years after 2011 serving New York City. Chevalo served the community and truly enjoyed doing so. “I loved it, I saved lives. I was a paramedic, I loved it,” Chevalo praised his time with the New York Fire Department. Chevalo saved lives and lived a fulfilling, purpose-driven life, yet he wished he had become an entrepreneur sooner. Sure, there was the thrill of adrenaline running into danger to help others, but there was something missing. There was also the promise of a paycheck at the end of every pay period along with a comfortable pension that allowed Chevalo to relax and know that he had what he needed for him and his family to survive. After a certain point, Chevalo knew it was time to go after his dreams. An Entrepreneurial Mindset In becoming an entrepreneur, you are opening your world up to a vast new set of possibilities. You are realizing that there are options out there for business that you never thought of before, and you are opening yourself up to those options and the potential for growth in your brand. Chevalo says, “When you’re an entrepreneur, you have to reinvent yourself every single day. You have to come up with new ideas.”   This is the type of creativity that Chevalo says he was longing for and missing in his previous career as a firefighter. He says in entrepreneurship, you use parts of your brain that you never had to use before. The daily hustle to build business and to grow as an entrepreneur is what gets Chevalo going. “If I would have known about being how exciting being…

Protecting a Vital Asset – Data Recovery and Protection Planning

As a small business owner or manager, you understand the benefits of an agile team that isn’t held back by corporate bureaucracy. This allows you to make faster decisions and ideally take advantage of opportunities that help you grow. Despite the differences in operational and managerial styles, small companies can certainly learn some lessons from bigger firms. After all, they once started out small and must have made some smart moves along the way. One shared lesson is the need for planning and some measure of structure. Companies of any size should have marketing and overall business plans that provide a roadmap for revenue and growth. They should also have a plan for protecting data, which is typically a firm’s most important asset (besides people.) The modern small business runs on data. Whether your company produces candles and knick-knacks or offers custom software, data is essential. Protecting this data warrants the creation of a data management and recovery plan: Create a formal plan. first step is to admit that you need a plan and to then devote time to a formal written plan. Adding some formality to the process means you and your team take it seriously and holds you accountable to the plan’s requirements. Set an aggressive deadline for the first draft of the plan, and involve everyone in the organization to help you put the plan into motion. Even if you’re a one-person shop you still need a plan to protect your data, especially if you grow quickly and pull in new and more complex data sets. Gather and collect. A core part of your plan must detail how you’ll collect and then organize all of the company’s relevant data. Don’t overlook data sources that can prove invaluable, and consider deleting data that you are sure is no longer needed. Pay special attention to customer data, especially any that contains identifying personal information such as addresses, SSNs, or payment data. You want data from every platform and device, including your email contact system, digital camera content, and everything in between. Standardize how data should move from creation to…

10 Smart Solutions for Checking In With Your Remote Team Members

What’s one innovative solution you use to check in with your remote team, and how is it effective? Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at yec.co. 1. Monday Monday is an amazing project and team management tool we began using a few months back. It is extremely intuitive and visually appealing. Monday allows us to see what each team member is working on, communicate with one another, review deadlines and more. This tool has proven to be extremely effective in managing our team that is composed of both in-house and remote team members. – Duran Inci, Optimum7 2. Time Doctor About 80% of my team is remote, and we’ve been using Time Doctor for the last four years. It makes the team check in and check out, define daily tasks, capture screenshots and generate payrolls at the end of the month. It gives a sense of being watched to the teams; they feel like they have a manager who is monitoring them. It also increases the accountability and visibility of the remote team. – Piyush Jain, Simpalm 3. Slack  It’s not quite as good as face-to-face communication, but Slack seems to be as close as you can get to the rapport-building, casual-brainstorming settings that typically only happen in real-life contexts. The instantaneous back-and-forth and channel-based communication make it easy to keep people on the same page, both for the very small details as well as for larger goals. – Roger Lee, Human Interest 4. Annual In-Person Visits I plan trips each year to different cities where my remote team works so I can visit them. Of course, if I can do other business while I’m there, like making it part of my annual holiday, then it’s all the better. I spend the day with them working and doing some type of fun activity. It’s been the best bonding experience for all of us. We understand each other so much better. – Peter Daisyme, Hostt 5. Sococo  Sococo is a very fun and great way to have that local office feel while being remote. Everyone…

How to Make The Perfect Sales Pitch (8 Tips)

When approaching investors or potential clients, your company pitch is crucial to landing the job or getting investment funding. With only an elevator ride time to get the most important points of your business plan across, the perfect sales pitch can seem harrowing or nearly impossible to make. The bad news: Many people struggle with getting a pitch together at all, while others battle with honing their spiel or keeping it audience-relevant. The good news: Ramon Ray happens to judge spitch competitions from time to time, and has given us his insight into how to formulate the ideal business or sales pitch. Here are the top 8 things to consider so that you can form the perfect pitch: 1. Enter Pitch Competitions – Yes, these are a thing! In pitch competitions, you and other small business owners can toss around your business plans, ideas, and pitches and see if they are caught. Puns aside, these competitions serve as a great opportunity to not only practice telling people about your business, but you have the chance to actually reap the benefits of investment if you win! Pitch competitions include actual potential investors, meaning you could walk in to practice and walk away with funding for your small business. 2. Make Connections – With pitch competitions, you are able to make connections even if you don’t walk away with a win. Even if the judging investors don’t choose you and your sales pitch, there are typically investors present who may take an interest in you and your company. These connections could then lead to investments and funding to get your business off the ground. Aside from investors, you will meet other small business owners and will network with people going through the same things you are in the small business world. You can potentially toss ideas around and brainstorm with others, only improving your business along the way. 3. Personable Pitch – Make sure that you are making connections with your potential investors. If you have rehearsed your spiel so much that you sound robotic, you can’t connect with them and get them…

How to Use Video to Attract New Customers

The popularity of learning online is skyrocketing. In fact, the World Economic Forum reported that the global market for online education would reach $255 billion last year alone. Online learning even led to the creation of a new industry comprised of companies, like Skillshare and Udemy, offering courses to help professionals learn new skills at their own pace, whenever and wherever they please. This widespread adoption of learning online has also created an opportunity for small businesses to connect with their customers in an authentic way. By utilizing video to package up your expertise, product tips, best practices and more into an online miniseries, you can offer a valuable resource to your current customers and attract new ones. One example is Patch, a plant and garden delivery business. As an added benefit to its current customers and to get discovered by new ones, the team at Patch developed a free online course on plant care tips. By signing up for the course, Patch’s customers receive daily emails on a new lesson in the form of a helpful video. Each video is less than two minutes in length and housed on the company’s website. Many small businesses, like Patch, are experts in their industries, products or services.  And they’re using this expertise to help grow their customer base and bolster their brand reputation. As a small business owner juggling a variety of responsibilities, the idea of creating sleek videos may feel out of reach. In reality, modern video creation tools are turnkey with a low cost of entry. These solutions, like Camtasia, allow even the most novice of users to easily create engaging and eye-catching videos with things you already have, including webinar recordings, video clips, images, and PowerPoint presentations. Creating professional quality videos is easier and more affordable than ever. Here are five ways you can use video to help boost your sales and enhance your marketing activities. Get in front of the right audience. By registering for your online mini-course or video series, your customers are opting into receiving more content from you. This allows you to continue targeting…

The Power of Two – Capital One Contest – Win $50,000 to Grow Your Business

To small business owners, employees often feel like family. With your feet on the ground, working alongside them every day, it’s hard to not want to do right by them. It’s even harder to not have the funds to be able to provide them with everything you feel they deserve because you have a business to run with bills that need paying. It’s even harder when you lose those valued employees who believe in your company to larger corporations with more competitive salaries or benefits. Ken’s Story. If you’ve been watching TV lately, perhaps you’ve seen Capital One’s new advertising campaign, featuring Ken Jacobus, CEO of New Hampshire-based small business Good Start Packaging, who redeemed $36,000 in cash-back rewards in 2017 with his Capital One card and used that cash to pay for health insurance for his team, showing appreciation to his employees and giving his business a competitive edge in hiring. Capital One’s Spark Cash Card is a credit card specifically designed for businesses that gives 2% cash-back on everything you buy. With the Spark Cash Card, you can afford to give your hardworking employees the bonuses they deserve. You can buy them lunch once in a while to thank them. Ken Jacobus inspired Capital One to ask small business owners, how they use the cash back rewards from their Spark cards to fuel business progress, take care of employees, and ultimately seize the competitive edge offered by 2% unlimited rewards. Capital One’s Power of 2 Contest. To gather those inspirational stories, Capital One just launched The Power of 2 Contest. Share how you use your cash-back rewards, here and you get the chance to win: First prize of $50k, Second prize of $25k, and Third prize of $15k. Remember to submit before the November 3rd deadline for your chance to win – or peruse other entries for inspiration on how you can use cash back rewards to drive your business forward. There is no purchase necessary and the submission phase ends 11/3/18. The contest is open to residents, 18 years or older, in the 50 US States and DC who are…

Why Video Matters In Marketing

Everyone is spending more and more time on the internet these days. Whether it’s social media, scrolling through memes, or finding a recipe for chicken parm–everywhere you turn, everyone is online. Today we have a plethora of information and resources at our literal fingertips. As a result of all of us carrying around the world’s knowledge in our pockets, people are looking to traditional information sources less and less. Evolving Advertisement – Because who even reads the newspaper anymore? Probably not you, because newspaper sales have been down 11% respectively to the previous year, which might not seem like a lot until you translate that number to 31 million weekday newspapers. How many of us still watch T.V. normally? Wait, do you mean Netflix or Hulu?  Not even close, because most people have begun to steer clear of standard cable packages altogether, relying instead on streaming services. If you do subscribe to cable, you likely DVR your favorite shows, so you fast forward through most commercials anyway, eliminating a former key source of advertisement. Traditional sources of marketing and advertising, like print and television, have had to take a backseat. Out of necessity, marketers have had to become creative to ensure their products or services are being appropriately seen through effective advertising. Hello, “sponsored ads,” is that you? We have all seen how often pop-up ads get in our way or how strange it was that a product we viewed before is now being advertised on the side panels of our favorite sites and apps. We have become well trained in averting our eyes from these ads. We are living in a society of disengagement. If something doesn’t grasp our attention and keep it, we will continue to scroll, and scroll, and scroll. Video Ads Slide-In Gif or video? You tell me, but either way, video ads have become more and more common. They typically appear when we’re waiting to watch a video or when we click on a popular website. The ads pop-up and we have to watch them in order to get to our requested content. Typically, they’re…

Cookies help us deliver our services. By using our services, you agree to our use of cookies. More Info | Close