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Taiwan startup FunNow gets $5M Series A to help locals in Asian cities find last-minute things to do

“Instant booking” apps that let tourists sign up for activities on very short notice have been in the news a lot lately, partly because of Klook’s new unicorn status, but also because of the proliferation of startups in the space, especially in Asia. With so many instant booking apps, are there any niches left to fill? FunNow thinks so. Instead of targeting tourists, FunNow serves locals who want to find new things to do in their cities. The Taipei, Taiwan-based startup announced today that it has raised a $5 million Series A led by the Alibaba Entrepreneur Fund, with participation from CDIB, a returning investor, Darwin Venture and Accuvest. The capital will be used to expand FunNow into Southeast Asian and Japanese cities. Along with a pre-A round closed last July, its newest funding brings FunNow’s total raised since its launch in November 2015 to $6.5 million. FunNow currently claims 500,000 members and 3,000 vendors, who provide more than 20,000 activities and services daily. Co-founder and CEO T.K. Chen says the startup will focus on building its presence in Hong Kong, Okinawa, Kuala Lumpur, Bangkok, Osaka and Tokyo. One noteworthy fact about its Series A is the participation of Alibaba, which is beefing up its online-to-offline (or O2O, the business of enabling users to book and pay for offline services) offerings as competitor Meituan-Dianping prepares to go public in Hong Kong. A roster of Alibaba apps, including Koubei for local bookings, food delivery platform Ele.me and travel app Feizhu, compete against Meituan-Dianping, which describes itself as a “one-stop super app” because it offers all those services. A not-for-profit initiative, the Alibaba Entrepreneurs Fund supports startups that might eventually contribute to the tech giant’s ecosystem. While Alibaba’s O2O apps are focused on capturing a bigger share away from Meituan-Dianping in China, Chen says future synergies may include listing FunNow’s activities on Koubei so Chinese tourists can continue using the app when they travel. (Chen added that Alibaba wants FunNow to expand in Southeast Asia as soon as possible.) Even with a backer like Alibaba, however, the obvious question is how does…

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