Press "Enter" to skip to content

Posts published in “Featured Post”

Auto Added by WPeMatico

Content Marketing for your Small Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Phil Gerbyshak @PhilGerb. Phil Gerbyshak is a speaker who never holds a back and leaves it all on the stage, energizing and inspiring audiences to take action immediately.  He is a highly respected speaker, trainer and coach. Phil works with small businesses to build more leads, have more qualified sales conversations and close more business. SmallBizLady: Does every small business really need to be content marketing? Phil Gerbyshak: Every business IS content marketing, whether they realize it or not. Saying nothing says a lot about your business. What does that mean? It means that customers and prospects are looking for your information and more importantly, the solutions to their problems. You can either create content that helps them solve their problems, you can share content that helps them solve their problems, or they will go somewhere else for the answer to their problems. SmallBizLady: What are the various types of content marketing that small businesses should do? Phil Gerbyshak: Video – long form and short form. Longer form content could be in the form of an instructional video or information on how to use or do a product or service for themselves. You could also interview customers or suppliers or partners in your industry or community. Shorter form videos can be quick tips, short insights, behind the scenes looks, funny memes or other high value high entertainment clips. Audio – audio can be podcasts, shows on location, interviews or times when you are interviewed. Anything you can do on video that doesn’t need video is good for audio. Images – memes, employee photos, in action shots, product or location pictures, before & after or text graphics can be good images. Text – Anything from an inspirational quote to a written testimonial to a quick tip to a short story to an ebook to an article or an encyclopedia could be effective. Curated content from others – do you read…

How to Package Your Genius

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Amanda Miller Littlejohn @amandamogul. Amanda Miller Littlejohn is a personal branding coach who helps high achievers make their ideas and their work VISIBLE in the digital age. She’s the founder of Package Your Genius Academy, and the author of Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. SmallBizLady: You wrote a book called Package Your Genius – what does it mean to Package Your Genius? Amanda Miller Littlejohn: Package your genius is my way of capturing the act of getting intentional about how you will use your skills, gifts and talents in your lifetime. This means monetizing what they know through the creation of a product or service, writing a book to package all of the knowledge and expertise they’ve amassed over their career, delivering a presentation, pitching a business idea or writing an op ed. Basically it’s any act that takes your life-changing ideas and knowledge out of your head and puts them in a format so that others may benefit. SmallBizLady: What exactly is a personal brand, for someone who is unfamiliar with the term, and where do you establish one? Online? In person? Or a combination of the two? Amanda Miller Littlejohn: Your personal brand is what others think of you. It’s what people know about your capabilities whether or not you are available to provide that information yourself. It is a mix of how you come across in person, your reputation, but mostly what others would say about you to those who may be looking for someone who does what you do. You may think about what you stand for, if you’re trustworthy, reliable, creative, but your personal brand is also what you can be depended on for. So it’s your job to live up to your values and also communicate what you can do for others. SmallBizLady: In Package Your Genius you say there are 5 Steps to Build One’s Most Powerful Personal Brand. Can you give us…

Who’s on #Smallbizchat October 2018

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions to join the weekly conversation.   In October, we will be talking about packaging your genius, content marketing, and monetizing your expertise, and join us on October 17th, where we will be hosting #Smallbizchat LIVE on Twitter, Facebook, and YouTube, about the following topics: building a sales process, making connections, and developing your personal brand through video. Here is a list of who is on #Smallbizchat in October: October 3rd – How to Package Your Genius, @amandamogul Amanda Miller Littlejohn is a personal branding coach who helps high achievers make their ideas and their work VISIBLE in the digital age.  She’s the founder of Package Your Genius Academy, and the author of Package Your Genius:  5 Steps to Build Your Most Powerful Personal Brand. For more information, visit www.amandamillerlittlejohn.com.   October 10th – Content Marketing for your Small Business, @PhilGerb Phil Gerbyshak is a bright, bold, and enthusiastic speaker who never holds back and leaves it all on the stage, energizing and inspiring audiences to take action immediately.  He is a highly respected speaker, trainer and coach who has been on the cover of Marketing, Media & Money magazine, the cover of Speaker Magazine and has presented at Influence, the national conference for the National Speakers Association (NSA).  Connect with Phil on LinkedIn at http://LinkedIn.com/in/PhilGerb or learn more at http://philgerbyshak.com.   October 17th – #Smallbizchat LIVE on Facebook How to Build a Sales Process, @aliceheiman Alice Heiman has been helping companies increase sales for over 20 years.  Her firm specializes in the complex sale, strategizing with sales teams to find new business and grow existing account.  Find out more at www.aliceheiman.com.   Start Making Connections, Stop Adding To Your Connections, @PhilGerb Phil Gerbyshak is a bright, bold, and enthusiastic speaker who never holds back and leaves it all on the stage, energizing and inspiring…

Get the map to quit your corporate job and build a business and life you love

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Lori Hildebrand @mycoachlori.  Lori is the authority in helping female entrepreneurs turn their side hustle into their full-time gig. She teaches motivated women to live with time and financial freedom, all while maintaining successful careers, and strategically transitioning to full-time entrepreneurship.  Learn more about Lori at http://lorihildebrand.com. SmallBizLady: Is leaving the traditional corporate career path for a life of an entrepreneur realistic in this economy? Lori Hildebrand: Absolutely. We live in a “gig economy” now! It’s simply a matter of de-programming your “traditional 9-5” mindset and reprogramming what works for you. SmallBizLady: What should side-hustlers really be focused on in their very limited time? Lori Hildebrand: When building a new business, cash flow is king. Focus on Income Producing Activities (IPA’s). These may not be the most fun activities, but you can’t have a business without it! SmallBizLady: How can they maximize their time, without the guilt, while at work, working on the side-hustle, and family time? Lori Hildebrand: Time blocking & focused activity is key. Your employer is paying you for a job, always stay on task at work. Your family and friends need your time as well. Discuss the priorities with your partner and children, talk about why this is important to you, and decide together what hours will be for business activities, and what will be for family time. Deciding together what our goals are, why you are building this business and how it impacts them (both now and in the future), will help everyone get on the same page. No guilt here! SmallBizLady: How can side-hustlers stay motivated at the corporate job, when they’d rather be working on their passion? Lori Hildebrand: Think of your JOB as your business loan and a place to build relationships. You never know where those relationships will lead later on. But knowing that you can show up, do a good job for your employer and draw a paycheck, while…

How to Attract Corporate Sponsors to Your Small Business

This week on #Smallbizchat LIVE our show featured three guests: How to Attract Corporate Sponsorship with Linda Hollander,@wealthybaglady, How to Effectively Market Your Business with John Jantsch, @ducttape, and YouTube  Changes: How Your Small Business Can Continue to Leverage Videos for Profits with Burton Kelso, @BurtonKelso. I pulled three of the best questions from each of them to share with you. Every third Wed of the month, Smallbizchat LIVE is broadcast on my SmallBizLady Facebook Page, YouTube channel and on Twitter @SmallBizLady. Linda Hollander is the leading expert in corporate sponsorships. She is the CEO of Sponsor Concierge which helps business owners profit from the awesome power of corporate sponsors. She has 20 years of experience in business. Her corporate sponsors have included Microsoft, Citibank, Fed Ex, Health Net, American Airlines, Bank of America, Wells Fargo, Staples, Wal Mart and IBM. She is the author of Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors, Event if You’re Just Starting Out. For more info www.sponsorconcierge.com SMALLBIZLADY: How can people identify their potential corporate sponsors? Linda Hollander: There are a few different ways. Monitor the media, look at what other people are doing and who their sponsors are, use social media to keep track of brands your want to target and buy sponsor directories. SMALLBIZLADY: What are corporate sponsors looking for? Linda Hollander: Demographics are your destiny with sponsors. The more you know about your audience, and can prove your level of engagement with that audience, the more appealing you’ll be to a corporate sponsor. The definition of sponsorship is connecting a company to people who buy things. SMALLBIZLADY: What’s the biggest mistake most people make when pursuing corporate sponsors? Linda Hollander: One big mistake is pricing too low. Another is not promising deliverables. Vagueness is the enemy of success with sponsors. The last mistake is submitting a sponsor proposal that is not industry-standard. John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth – The Ultimate Guide for Marketers,…

Using Webinars to Generate Leads, Customers, and Profits

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Thomas P. Curran @tompcurran. Thomas is a Webinar Training Expert who teaches his students how to generate leads, clients and profits with webinars. He is also the author of the book, Millionaire Legacy, 8 Millionaire Success Strategies for achieving financial and emotional wealth. For more information visit: www.webinarsuccessprofits.com SmallBizLady: What are three ways entrepreneurs can make money? Tom Curran: I am going to outline 3 ways entrepreneurs can generate revenue. The following examples are illustrative only and there is NO guarantee of making any money. 1) Seminars & Workshops By hosting your own seminar or workshop, this gives you the opportunity of sharing your expertise with your students. You can also invite other leaders to speak at your event. If you host 4 events during the year and get only 25 people to register for each event at price of $1,000 per attendee, you will make $25,000 for each event. As a result, you will make $100,000 for the year. 2) Life or Business Coaching Within the coaching industry, the amount of money that you can make by sharing your knowledge can be substantial. Let’s assume you are charging $1,000 per month for each one of your coaching clients. Then, all you need is 10 coaching clients per month in order to generate $120,000 for the year. 3) Membership Site With a membership site, your students can log in to the site and learn strategies, access interviews, and get training material. In addition, you can also add a private Face Book Group for your members. If you charge $67.00 per student on a monthly basis, you only need 125 members each month to generate $100,500 for the year. SmallBizLady: I know that you are a Webinar Training Expert and Founder of the Webinar Profits Boot Camp. Could you explain the concept of webinars? Tom Curran: A webinar is an online presentation that allows the presenter to…

How to Increase Engagement on Social Media

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Dr. Aikyna Finch, @DrADFinch. Dr. Aikyna Finch is a ​Forbes Coaches Council Member, coaching in the areas of Empowerment, Life and Social Media through my company Finch and Associates LLC.   She is a speaker, podcaster and host livestreams on the topics of Motivation, Education, and Social Media.   Dr. Finch has contributed to Huffington Post, Goalcast, Forbes and Thrive Global.   She has also been interviewed and featured on Huffington Post, Hello Beautiful, Women Speakers Association, and many others.  Find out more here:  http://aikynafinch.com SmallBizLady:  Why is it important to have audience engagement on Social Media? Dr. Aikyna Finch:  It is important to have engagement because it lets you know how your audience feels about your content. It will also let you know if you have an audience that is interested in your content versus your opt-in. It will let you know how to tailor your paid products and services for better conversions.  It is important to know what the audience wants so you can tailor your content to their needs. SmallBizLady:  What are the different types of engagements? Dr. Aikyna Finch:  The first type is a like or double tap; these require the least amount of effort from the engager. The next type is commenting, this requires the engager to stop and type before moving on. The next type is sharing or reposting, this requires the engager to add your content to their page via button or third party app. The final is a testimonial post or video, this is when the engager is touched by your content and does a post of video promoting you. SmallBizLady:   What should you consider when posting for engagements? Dr. Aikyna Finch:  First, you should consider the vision. Make sure the content speaks to your business. Next, you should consider the audience you want to service. What would they like to see?  Next, you should consider consistency. Make sure that the feel of your social media is the same…

Who’s on #Smallbizchat September 2018

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions to join the weekly conversation.   In September, we will be talking about engagement on social media, using webinars, building a business you love, and join us on September 19th, we will be hosting #Smallbizchat LIVE on Twitter, Facebook, and YouTube, about the following topics: e-myths in business, corporate sponsorships, and YouTube. Here is a list of who is on #Smallbizchat in September: September 5th – How to Increase Engagement on Social Media, @DrADFInch Dr. Aikyna Finch is a ​Forbes Coaches Council Member, coaching in the areas of Empowerment, Life and Social Media through my company Finch and Associates LLC.   She is a speaker, podcaster and host livestreams on the topics of Motivation, Education, and Social Media. Dr. Finch has contributed to Huffington Post, Goalcast, Forbes and Thrive Global.   She has also been interviewed and featured on Huffington Post, Hello Beautiful, Women Speakers Association, and many others.  Learn more at http://aikynafinch.com. September 12th – Using Webinars to Generate Leads, Customers, and Profits, @tompcurran Thomas P. Curran is a Webinar Training Expert and Founder of the Webinar Profits Boot Camp who teaches his students how to generate leads, clients and profits with webinars. He is also the author of the book, Millionaire Legacy, 8 Millionaire Success Strategies for achieving financial and emotional wealth.  Find out more at http://www.webinarsuccessprofits.com. September 19th – #Smallbizchat LIVE on Facebook Top 3 E-Myths that Will Add to Your Small Business Bottom-Line, @MichaelEGerber Michael E. Gerber is a true legend of entrepreneurship.  Inc. Magazine
 calls him “the World’s #1 Small Business Guru” — the entrepreneurial and small business thought leader who has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years.  Michael E. Gerber is the author of the mega-bestseller “The E-Myth Revisited” and five other E-Myth books concerning small business and entrepreneurship.  Find out more at  https://michaelegerbercompanies.com/web​. Top 5 Ways to Attract Corporate Sponsors, @wealthybaglady Linda…

What No One Tells You About Starting a Small Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Keenya Kelly @keenyakelly. Keenya is the CEO of Keenyakelly.com and ifyoubrandit.com where she strategically helps individuals determine who they are at the core of their being. Her company then creates products and services from those gifts and builds profitable brands online. SmallBizLady: What made you decide to become an entrepreneur? Keenya Kelly: I’ve always had a creative mind with a natural tendency to create and sell. When I realized that my jobs were going to not only limit my creativity but also the amount of income I could generate from it, I decided it was time to create something for myself. SmallBizLady: You started out as an entrepreneur in Network Marketing, what made you shift to creating your own company? Keenya Kelly: Network Marketing is an amazing place to start your journey as an entrepreneur, but it’s not where you need to end up. After earning hundreds of thousands of dollars at my side hustle, I had the ultimate desire to build my own company teaching entrepreneurs what I have learned over the years, vs. continuously teaching how to build network marketing businesses. SmallBizLady: So how did you actually start your business? Keenya Kelly: After 6 months of teaching building and branding on livestream for free, my audience started demanding actual services from me. They wanted me to build their websites, create their logos and spend time chatting with me about how to actually create what they wanted to create. The holy spirit gave me the name If You Brand It. I got it registered, told my audience we were launching September 1st and to prepare to work with us. September 1st we launched and have been rocking and rolling ever since. SmallBizLady: Tell us what are some of the major lessons you learned while you were in the process of starting your business If You Brand It. Keenya Kelly:  The biggest lesson I learned…

How to Address #MeToo Issues in Your Small Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Deb Muller @hracuity Deb is the founder, and CEO of SaaS startup, HR Acuity. She advises companies, including LinkedIn and Facebook about their processes in handling #MeToo complaints and is known as a “fixer” in the world of HR. www.HRAcuity.com SmallBizLady: In today’s #MeToo environment, we have heard about allegations made in big companies, but what about small businesses.  Is this something they need to be tuned into? Deb Muller: YES! Employee issues of all kinds–do not discriminate based on size of an organization.  But for small business owners the impact and cost can be even more devastating. So, considering the “what if?” or “what now?” is a great first step. SmallBizLady: But we don’t really hear about such incidents in small businesses.   Deb Muller: They are handled internally and don’t make a good headline. Yet HR training & policies are often absent. An @SourceMediaCo study showed organizations of less than 100 Employees are 16% more likely to report a high prevalence of #MeToo incidents than larger organizations. SmallBizLady: What is the potential impact of a harassment claim on a small business? Deb Muller: In 2015, a Hiscox Small Business study reviewed EEOC claims and found the average damage in small and medium firms is $125K with 25% resulting in judgments over $500K. Those are the hard costs. Other costs include loss of productivity, absenteeism and turnover. SmallBizLady: What are some of the first things that a small business should be doing?   Deb Muller: Small firms don’t often have HR department to handle #MeToo or other complaints. Plus, the federal government doesn’t regulate firms under 15 Emp. Small firms can still create a culture of expected behavior and an anonymous reporting system. Make it easily accessible. SmallBizLady: Is training important to prevent sexual harassment? Deb Muller: NYC just passed a law requiring harassment training for any company with more than 15 employees. Even…

Cookies help us deliver our services. By using our services, you agree to our use of cookies. More Info | Close