Press "Enter" to skip to content

Posts published in “facebook”

Auto Added by WPeMatico

Facebook’s Tools for Mentorship, Hiring and Education. Plus – Groups Are Critical To FB’s Future.

A lot of things are important to the success of business owners and professionals overall. This week Facebook highlighted three relatively new services in the areas of mentorship, hiring and education. Over 200 million people are in Facebook Groups, that’s a lot of discussion going on. In fact I have my own Smart Hustle Group here. The power of groups is that the members have “raised their hands”, as it were, indicating a deeper relationship with the group’s theme. This is important to Facebook. To further enhance the groups, Facebook launched a mentorship component, now available within groups. With its recent announcement Facebook is enabling mentors and mentees to find each other and group admins can make the match happen. People want to be connected. People want to get help. People want to GIVE help.  A mentor program, in your group can help increase appreciation and participation in your group. In addition, Facebook strengthened its jobs program, which it launched in 2017. Today, businesses can share their jobs on their company pages and in their groups. If you’ve built a following on Facebook and are leveraging groups to build deeper engagement with your customers and prospective customers, Facebook jobs can be a great way to hire staff who already are a fit for your company culture and understand and support your missions and values. There’s an obvious question, do you go with LinkedIn or with Facebook? I think that’s the WRONG question. For sure LinkedIn is a leading portal for all things recruitment and hiring. HOWEVER, for us small business owners who are using Facebook to connect and build relationships with our customers and our community – Facebook could be the better option. Remember, when hiring, also use your website, friends, existing customers and employees are “agents of recruiting” for your business! One more announcement is Learn Facebook. Just learning how to “use Facebook” is not enough. In this digital economy young professional and mid-career professionals must learn new skills and fine tune the ones they have. Learn Facebook is Facebook’s portal to learning more about how to leverage tools of the…

SBT Investigates: Should You Use Facebook Portal

Technology around us is constantly evolving. Every time you turn around, there is a new gadget or gizmo to help keep us connected to the web and social worlds we live in. It should really come as no surprise that Facebook is unveiling the latest and greatest of smart devices. Facebook Portal is their upcoming product that will soon hit the market. Many question what exactly this new device is capable of, what features the device may offer to increase information security, and how this device may benefit small business owners. As a tool for video networking, Facebook Portal could be the new ‘it’ item hitting the market soon. We investigated what Facebook Portal is, its importance, how it’s being received, and how it stacks up with the competition. What is Facebook Portal? Facebook Portal is a smart device that is equipped with a camera. The purpose of the Facebook Portal is to stay connected via video messaging anywhere. No longer would you be tied to your phone or have to worry about a small frame for video messaging. Facebook Portal would serve as a standalone device that allows you to connect with people through Facebook Messenger. Anyone that has Messenger could be contacted using Facebook Portal, even if they do not have Portal themselves. Portal also acts as a smart device, allowing you to use it for streaming, photo and video display, and functions available through Alexa. How Important is Facebook Portal? Facebook Portal is offering a new platform for video messaging that allows you to connect with people without typing on your mobile device. Additionally, Portal has a larger video frame, allowing you to capture everything you need in the frame while video messaging. This could become important in the business world for any necessary charts or examples to be shown during a video meeting. Should Businesses Consider Using Portal? Portal could be a very useful tool for small businesses out there. If your small business is social media based, Facebook Portal could be even more useful. While not the same as Live, Portal would allow you to…

My Experience at a Facebook Community Boost Event

Facebook and Google are the giants of online advertising for small businesses. Recently I attended a Facebook Community Boost event and joined hundreds of business owners in a small town in New Jersey to learn about how to use Facebook. Facebook Community Boost is an initiative of Facebook to educate 1 million businesses in how better market their business using Facebook. Sure, Facebook is educating customers who will buy billions of dollars of advertising, but we small businesses NEED and WANT easy to use and low cost solutions to drive customers to our businesses. The all day event, opened with a keynote from Facebook executives and local elected officials. The best part was a panel discussion with Two Blind Brothers and Charleston Gourmet Burger. The panelists shared a few core insights in using Facebook: Start with a narrow audience. Don’t target “all women” – target women in a small town, who have certain demographics or interests. From there you can expand your market. Use your own lists. Take your email list, upload it to Facebook and begin to target messages to that list. Test your messaging. Spend $5 or $25 and test what advertising works. There’s so much more to using Facebook but overall it’s a powerful platform to drive new business or strengthen your brand with existing customers. After the morning sessions we broke into workshops. Some people were experienced and some people were new to Facebook. We learned how to create effective ads, we learned how to better use Instagram and more. Overall, it was a great experience and I was very glad I went. I met great people, learned quite a bit, and now have a better idea of how to position my businesses using Facebook.   The post My Experience at a Facebook Community Boost Event appeared first on SmallBizTechnology.

Facebook Makes Stories Ads Available to All Users – Including Small Businesses

After testing ads on Facebook Stories in May of this year, the company just announced the feature is now available to all advertisers around the world — and that includes small businesses. Facebook Stories and Messenger Stories have grown to 300 million daily users each. The availability of the two platforms for advertising means new ad placement options for businesses looking to reach this audience. For small businesses who use Facebook, the new ad units will deliver a full screen, immersive environment ad targeting and analytics capabilities. You will also be able to take your stories ad campaigns to Messenger in the near future. The Reach of Stories An Ipsos survey carried out for Facebook IQ revealed 68% of people indicated they use Stories on at least three apps on a regular basis. Another 63% said they plan on using stories even more in the future. Stories are also optimized for the way people use their phone, which is mostly (90%) vertically. The full-screen view allows users to watch images and videos right away. FBB Blog: Introducing Facebook Stories Ads Posted by Facebook Business on Tuesday, September 25, 2018 Across all of its platforms, Facebook has more than 1.1 billion people using stories. This includes 400M+ on Instagram Stories, 300M+ on Facebook Stories and 450M+ on WhatsApp Status every day. Facebook says this will eventually lead to Stories surpassing the sharing which takes place in Feeds sometime in 2019. The Reason Stories is Working Shortly after Instagram Stories ads was launched in 2017, advertiser embraced the way it was able to connect consumers and brands. In the US 73% of people said Stories made it possible to experience new things outside their everyday lives. This led Companies large and small around the world to start using the Stories ads. And it resulted in 58% of people stating they are more interested in a brand or product after seeing it in Stories.   FBB Blog: Introducing Facebook Stories Ads Posted by Facebook Business on Tuesday, September 25, 2018 Their interest also led to action as 58% said it was responsible for…

5 Steps to Promoting Your Business Blog with Facebook Messenger Ads

If you’re using Facebook Ads to promote your blog posts, I want to introduce you to a fundamentally more interesting way to promote content than a click campaign. Facebook traffic ads are donkeys compared to the unicorn click-to-Messenger ad objective. With traditional Facebook traffic ads: You’re probably paying $5-$6 per result. You’ll never know who visited the site. You can’t contact visitors after they leave. Instead, promote your blog posts with Facebook Messenger ads and buckle up for insanely higher ROI: Lower cost per result Higher conversion rate Customer contact information Opportunity to follow-up It’s an easy adjustment to your Facebook ad workflow to get the contact info of everyone who clicks on your ads and opt them into messaging, blasts and drip campaigns. See how this Messenger ad looks in your News Feed here. Messenger Ads for Blog Posts Here’s how to promote your blog posts with Facebook Messenger ads. Step 1. Create a Messenger Ad Campaign in Facebook Ads Manager. When you start building your ad campaign, choose the “Messages” marketing objective: Let’s zoom in on that real quick: “New! Get More Messages. Now your business can drive results through conversations and personal connections in Messenger.” Step 2. Build your Ad Set: Audience, Placement, Budget and Schedule. You’ll choose your audience targeting and set your budget in the same way as usual. I recommend being narrow and specific with your targeting. You’ll see the best results focusing on remarketing. The most likely buyers are the people who have heard of you before, like people who have visited your site or engaged with your page recently. People who’ve heard of you before have a tendency to have higher click-through and conversion rates. Step 3. Create Messenger Ad Creative in MobileMonkey. To choose the content you want to promote, you know the drill. Unicorn content is the top 3% of posts that result in 95% of the traffic, awareness, leads and sales. When unicorns emerge, blast them to the moon by promoting them for better visibility with Facebook Messenger ads. We’ll use this blog post on how to convert email contacts to Messenger contacts for today’s rocket-fueled unicorn…

Here’s a Quick Way to Build a Chatbot for your Business – In Just 4 Steps!

Pretty soon chat marketing is going to be like email. Everywhere. You could be building marketing chatbots since before they were a thing. And getting unprecedented ROI for being a first-adopter. Ready to get started? Here’s how to build a chatbot for Facebook Messenger — the mobile app used by over a billion — in under 5 minutes. How to Create a Chatbot Using MobileMonkey We’ll create a “Monkey or Unicorn?” bot. Pick a door, any door! Will you get a monkey or a unicorn? Give the bot a spin yourself here! The journey of our Monkey or Unicorn bot takes us through the web’s simplest chatbot building workflow: Create a page Add content with widgets Add triggers Test your bot View a quick video tutorial of the chatbot builder here: ? Step 1: How to Create a Chatbot Page In the Bot Builder, go to Pages and then add a group. Name your group. Groups are folders that help you organize your bot messages. This bot is the dandy host of the Monkey or Unicorn game, so we name it thusly: From the folder, create a page and again, name it something that tells you what it is. Add a description here if you want. Step 2: Add Content with Widgets You’re prompted to add your first widget to the page: MobileMonkey has a selection of engaging chatbot widgets to choose from like: Text Images Image galleries Native video Attachments and PDFs GIFs Email notifications Navigation elements Questions and forms Combine widgets to create the content of the page. Let’s use a Quick Question to start off the game. Click the widget you want to use, and in this case, type your question, pick from the Quick Question options: multiple choice, text field, and some other helpful contact info your bot can collect. One cool thing about chatbot conversion elements like Quick Question, Form and Attribute widgets is that these widgets collect data to your Messenger contacts customer profile. Obviously this is awesome for saving audience data like: Ways to get in touch How they heard about you Their budget Subscription status…

Ne-Yo wants to make Silicon Valley more diverse, one investment at a time

Dressed in a Naruto t-shirt and a hat emblazoned with the phrase “lone wolf,” Ne-Yo slouches over in a chair inside a Holberton School classroom. The Grammy-winning recording artist is struggling to remember the name of “that actor,” the one who’s had a successful career in both the entertainment industry and tech investing. “I learned about all the things he was doing and I thought it was great for him,” Ne-Yo told TechCrunch. “But I didn’t really know what my place in tech would be.” It turns out “that actor” is Ashton Kutcher, widely known in Hollywood and beyond for his role in several blockbusters and the TV sitcom That ’70s Show, and respected in Silicon Valley for his investments via Sound Ventures and A-Grade in Uber, Airbnb, Spotify, Bird and several others. Ne-Yo, for his part, is known for a string of R&B hits including So Sick, One in a Million and Because of You. His latest album, Good Man, came out in June. Ne-Yo, like Kutcher, is interested in pursuing a side gig in investing but he doesn’t want to waste time chasing down the next big thing. His goal, he explained, is to use his wealth to encourage people like him to view software engineering and other technical careers as viable options. “Little black kids growing up don’t say things like ‘I want to be a coder when I grow up,’ because it’s not real to them, they don’t see people that look like me doing it,” Ne-Yo said. “But tech is changing the world, like literally by the day, by the second, so I feel like it just makes the most sense to have it accessible to everyone.” Last year, Ne-Yo finally made the leap into venture capital investing: his first deal, an investment in Holberton School, a two-year coding academy founded by Julien Barbier and Sylvain Kalache that trains full-stack engineers. The singer returned to San Francisco earlier this month for the grand opening of Holberton’s remodeled headquarters on Mission Street in the city’s SoMa neighborhood. Holberton, a proposed alternative to a computer science degree, is free to students until they graduate and land a job,…

Facebook poisons the acquisition well

Who should you sell your startup to? Facebook and the founders of its former acquisitions are making a strong case against getting bought by Mark Zuckerberg and Co. After a half-decade of being seen as one of the most respectful and desired acquirers, a series of scandals has destroyed the image of Facebook’s M&A division. That could make it tougher to convince entrepreneurs to sell to Facebook, or force it to pay higher prices and put contractual guarantees of autonomy into the deals. WhatsApp’s founders left amidst aggressive pushes to monetize. Instagram’s founders left as their independence was threatened. Oculus’ founders were demoted. And over the past few years, Facebook has also shut down acquisitions, including viral teen Q&A app TBH (though its founder says he recommended shutting it down), fitness tracker Moves, video advertising system LiveRail, and still-popular mobile app developer platform Parse. [Correction: Voice control developer tool Wit.ai has not shut down, just its Bot Engine.] Facebook’s users might not know or care about much of this. But it could be a sticking point the next time Facebook tries to buy out a burgeoning competitor or complementary service. Broken promises with WhatsApp The real trouble started with WhatsApp co-founder Brian Acton’s departure from Facebook a year ago before he was fully vested from the $22 billion acquisition in 2014. He’d been adamant that Facebook not stick the targeted ads he hated inside WhatsApp, and Zuckerberg conceded not to. Acton even got a clause added to the deal that the co-founders’ remaining stock would vest instantly if Facebook implemented monetization schemes without their consent. Google was also interested in buying WhatsApp, but Facebook’s assurances of independence sealed the deal. WhatsApp founder, Brian Acton, says Facebook used him to get its acquisition past EU regulators WhatsApp CEO Jan Koum quits Facebook due to privacy intrusions WhatsApp’s other co-founder, Jan Koum, left Facebook in April following tension about how Facebook would monetize his app and the impact of that on privacy. Acton’s departure saw him leave $850 million on the table. Captivity must have been pretty rough for freedom to be worth that…

How to Maintain a Facebook Page for Your Small Business (INFOGRAPHIC)

A whopping 80% of small businesses now use Facebook Pages for marketing. Understandably so, because there are over 2 billion monthly active users on Facebook and those numbers can’t be ignored. However, as more small businesses set up Facebook Pages to connect with customers online, they are facing a challenge managing their business Pages. Oftentimes, small business owners and Page managers ask questions like, “What should you post on your Facebook business Page?,” “What is the best times to post to really engage the audience?,” and “How often should you post to Facebook, anyway?” Tips for Managing a Facebook Page for Your Small Business According to a recent infographic by Citipost Mail, a provider of mailing services for direct mailing in the UK, the best way to engage your audience  on Facebook will depend on your brand and its personality. Depending on your business, you can post humorous videos, inspiring images and informative graphics. Video posts can be as simple as customer testimonials or feature your employees talking about the kind of work they do and how your business is helping out a local charity or cause. Other types of content you can post to your Facebook business Page include product giveaways, industry news, and tips on using your products. Visual Content Is Big on Facebook Pay particular attention to visual content. 85% of marketers use visual assets in their social media marketing to engage their audience, says Citipost Mail. Videos make up only 3% of content on Facebook, but have better engagement rate than photos making up 54% of content. Videos also have better reach than text-only posts. “People find information easier to read and digest when it is presented visually,” Citipost Mail says in the infographic originally published on the company’s blog. Thursdays and Fridays are the best days to post on Facebook in terms of engagement, adds Citipost Mail. The best performing posts are 40 characters long, bringing 86% more engagement than longer posts. Engagement increases when you post on Thursdays and Fridays between 1 pm and 3 pm, and on the weekends between 12 pm and…

10 Facebook Ad Best Practices for Small Businesses

Facebook has more than 2.2 billion monthly active users, making it a great place for businesses to reach consumers. Your business probably already has a Facebook page, but changes to the platform’s algorithm over the past few years has made it increasingly difficult to reach people organically. Luckily, Facebook also offers plenty of advertising options for businesses. If you’re looking to pay to boost your posts or create effective ad content on the platform, here are some expert tips. Facebook Ad Best Practices Know Your Target Audience In order for any type of communication to be effective, you need to have a clear idea of who you’re speaking to. That rule applies to Facebook ads as well. So before you even start crafting your message or setting your budget, you need to narrow your target audience, potentially even creating a specific persona. Alex Fedotoff, Facebook ad expert and founder of AF Media, said in a phone interview with Small Business Trends, “When people are first getting into Facebook advertising, they tend to focus on all of the technical things, which are good and important. But they tend to miss the fundamental aspect of figuring out which customers they want to attract to their business.” Create a Unique Offer From there, Fedotoff recommends creating some kind of offer that would get people’s attention, like a free gift that’s specifically tailored to your target customers. He used the example of a dentist office targeting high end clients by giving away an electric toothbrush with certain procedures. He adds, “On Facebook, you’re dealing with people who are looking at posts from their friends and news stories and other content they care about. So you need to offer them something that’s good enough to get them to stop scrolling.” Share Something Fun and Original When crafting your content, it’s important to keep in mind that people on Facebook are usually looking at funny posts from their friends. So a serious or salesy ad is going to feel disruptive to their experience. Tim McCabe, creative director and cofounder of CardFool, has found that keeping the…

Cookies help us deliver our services. By using our services, you agree to our use of cookies. More Info | Close