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Whiteboard Animation Videos. Help Your Business Create Its Brand Image

In recent years, video marketing has burgeoned in popularity and it has exploded unlike any other digital marketing trend. Gradually, over time, it became one of the main aspects of any online marketing strategy. Numerous marketers have kept jumping on to the video marketing bandwagon and many among them are still not sure about the steps that they should take to become successful. This is because customers are 4times more likely to watch videos on a product than read what is written on it. Majority of the digital marketers (54%) claim video marketing as the most appropriate form of ROI. 65% of the customers are more likely to purchase a product after they’ve watched the video on the pros and cons of the product. So, video marketing should never be the least prioritised item lying at the bottom of your list but it should be the integral and key part of the marketing and communication strategy. Explainer videos – Be creative about your marketing efforts It is worthy being unique and creative about your online marketing efforts. Animated videos and whiteboard animation add curiosity to the video. Here are few things to know on how a whiteboard animation can electrify your brand and improve your business. Worthy reasons behind the soaring demand of videos Art that is drawn by hand is always convincing and scientific Easy to operate and doesn’t involve any high costs Writing in an animated manner and erasing on a whiteboard has always been entertaining Can be updated and edited easily Short-cut process of content marketing Amalgamating e-commerce with art If you take into account creation of videos for engaging customers, they are an impressive way of capturing the imagination of people, regardless of the kind of business you have. This is one of the ways in which you can impress people on both logical and emotional levels. The animated videos are the kind of artwork which is the work of creative minds. The most powerful feature of these videos is that they are an easy way of informing the targeted audience on the brand. There are…

Using Videos Effectively in Your Sales Process – A Guide.

If you think that video content should be placed only at the top-of-the-funnel stage you are missing out on a great opportunity. Nowadays, 82% of customers conduct research online prior to making a purchase. It is very important to build a thriving brand presence from the beginning to the end of that process and that’s where video content could help boost your sales. In fact, 4 in 5 millennials consider video content when researching a purchase decision. In this article we will help you to plan your video marketing strategy by breaking down the most effective types of videos for each stage of the buyer’s journey. (Check out Ramon’s Smart Hustle University Course on how to create video for your business) Let’s start with a quick review of that. The buyer’s journey The process that begins with becoming aware of a need and ends in the effective purchase of a product or service that fulfills that need is called the buyer’s journey. It is a three-step process: 1) Awareness: your prospective clients are aware they have a problem but they don’t thoroughly understand it or know how to fix it. 2) Consideration: the prospect fully understands the problem and is thinking of all the options available in order to solve it. 3) Decision stage: the buyer choses a product/service among many others. As every stage demands a different kind of information, you should ask yourself what stage your prospective client is in. What is Inbound marketing? Inbound marketing focuses on creating high-quality content that your client is looking for in each sales stage. According to Hubspot: “Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.” Check out this video that sums up this process from Yum Yum explainer videos – What is Inbound Marketing? Each stage of the sales funnel has its own specific set of content type that works the best. That being said, nowadays video is one of…

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