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Posts published in “email marketing”

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Facebook and Twitter Shares Plunge Confirming That Email Marketing, List Building and More Are So Important

Facebook and Twitter shares are down. Use email marketing, create a good blog and have an awesome website. Ramon Ray says build your customer and prospect lists. Don’t just use social media alone to do your marketing. Social media is awesome, I use it all the time, however, you must touch your customers everywhere they are and how they want to be touched – or communicated. If you rely only on social media, you’ll be hosted to the whims and algorithms and changes of that particular platform.

Online marketing tips every business owner should know

Creating a robust online presence is one of the best ways to market your business, showcase your products and services, and grow your customer base. But with so many online marketing channels, where do you start? How can you create a strong online presence that attracts people’s attention — and their dollars? Join our free webinar, Online marketing tips every business owner should know, for expert insights on getting started with online marketing. And get a behind-the-scenes look at the decisions made on the Small Business Revolution — Main Street series. What will this webinar cover Common website pitfalls to avoid Tips and tricks to get your social media posts liked, shared and seen Secrets to emails that stand out in a crowded inbox About the presenters Linzi Breckenridge, Director of Content Experience at Deluxe Corp., seeks to use remarkable content to impact the customer journey — one experience at a time. She understands the unique challenges that small business owners face because she spent 10 years running her own business and enjoying marketing roles at two startups in the San Francisco Bay Area. Elizabeth Anderson is the Director of Social Media & Content at Deluxe Corp. She is passionate about connecting brands to consumers in meaningful ways. She has 10 years’ experience developing social media strategy for national brands across numerous vertical industries. Erica Adams is the Principal Marketing Manager at Deluxe Corp. She masterfully leverages her vast experience in web and digital strategy, content marketing, and communications to drive business results. The post Online marketing tips every business owner should know appeared first on Deluxe Small Business Resource Center.

3 Ecommerce Email Marketing Tips to Boost Your Sales

From promotional emails to PPC ads, there are numerous ways you can go about while generating sales for your ecommerce business. Top notch online retailers know that one of the… Read more » The post 3 Ecommerce Email Marketing Tips to Boost Your Sales appeared first on

Retail planning: Keep your customers after the sale

Maintaining relationships with customers is one of the best things you can do for your business. You’ll find it simpler and more profitable to retain a customer in the long run, so don’t let your relationship slack after their first purchase. There are quick and easy methods of maintaining relationships with your customers, like connecting through social media. But don’t stop there. Make a plan to make your post-purchase follow-up successful. You’ll want to be thoughtful about what you send so that your customers look forward to hearing from you. Here’s how: Sell the plan  Decide what you want to gain through post-purchase follow-up communications and who will be involved. Likely, you’ll partner with your marketing person or team to build a relationship with customers and (ultimately) get them to buy more later. Don’t get bogged down by the details, but make sure you have a good summary to highlight the key points and benefits of your plan. Make it enticing and easy to read, so others in your company can grasp it quickly and fully.  Get social Once you’ve made it through order and shipping confirmations (if they’re applicable), don’t immediately jump to sending those generic promotional emails. This is your chance to solidify your brand in the customer’s mind. Take time to thank customers for shopping and include links to social media accounts encouraging them to stay connected. Think of it like making a new friend: You might follow them on Instagram, but you wouldn’t immediately start asking them to do favors for you. You can invite them to share their purchase on social media, tagging your business in the post, but don’t force anything other than a way of connecting. Reach more people with social media management A dedicated social media marketing specialist will create customized content and ad campaigns to engage your followers. GET STARTED >> Have a conversation As much as possible, personalize the emails you send. Personalization adds a human touch that makes customers feel valued and leads to higher open rates. It’s OK to include products in emails, but don’t alienate people by pushing your products or services on them.…

5 Powerful Tips to Increase Email Open & Engagement Rates

In this post: Are your blog’s newsletters going unopened? Are you paying for subscribers you aren’t connecting with? In today’s post, we are talking about some quick ways to increase email open rates and get more engagement from your regular communication. Many bloggers will tell you up to 80% of their blogging revenue comes from […] The post 5 Powerful Tips to Increase Email Open & Engagement Rates appeared first on The Work at Home Wife.

What’s on the menu: Everything you need to know about restaurant delivery services

Mobile technology has made many aspects of life more convenient, including ordering food. For restaurant owners, this is a boon. Even if you don’t have the resources to offer delivery on your own, you can now enlist the help of third-party services to get your food into the hands (and mouths) of hungry locals. Here is an overview of the most popular third-party food delivery services, including the options available, the pros and cons, and how to start using these services in your business. What are the benefits of restaurant delivery services? Before we look at which services you may want to consider, let’s keep in mind some of the benefits a third-party delivery service can bring to your restaurant: Demand is on the rise Home food delivery is expected to grow 79 percent during the next five years, according to the investment firm Cowen. In terms of dollars, the delivery market will grow from $43 billion in 2017 to $76 billion in 2022. You’ll remain competitive Offering an online delivery option helps your business compete with other similar restaurants in your area. Further, it may give you a competitive advantage over restaurants that do not deliver. Strong order accuracy Since third-party delivery services take orders online, there is less risk you’ll misunderstand an order, as is sometimes the case when taking orders over the phone. You’ll make more money Giving customers as many options as possible when it comes to ordering your food will translate to more orders overall. It will help attract younger customers More than half of millennials (55 percent) say convenience is among the top drivers when buying food, according to the International Food Information Council. Offering delivery is a great way to attract millennial consumers. Each young customer you get to order your food is another chance at building your long-term customer base. What are the drawbacks of restaurant delivery services? Here are two things to be aware of before getting started with a delivery service: It requires a financial investment Services vary, but each provider typically charges a percentage of each online order as…

Deluxe Small Business Seminar: Alton, Illinois

424 E Broadway, Alton, IL 62002 In this FREE one-day seminar, small business experts will share insights and suggestions to help you operate and market your business. One lucky attendee will win $1,000 worth of marketing products and services from Deluxe! Learn how to: Get found online locally Enhance your marketing with email and social media Leverage customer experience to improve your website Build a budget and plan your finances And more The post Deluxe Small Business Seminar: Alton, Illinois appeared first on Deluxe Small Business Resource Center.

News Flash: Email Marketing Still Provides the Highest ROI

Guest Article While social media and smartphone apps may grab the attention of business owners wishing to market their businesses, email marketing still holds the number one spot in terms of ROI.  80% of retail professionals indicate that email marketing is their greatest driver of customer retention, while social and mobile apps lag behind. If you are wondering where to spend your marketing dollars, there are few options that are more cost-effective than email marketing. Response rates are easily tracked once you’ve used an email marketing tool to actually reach inboxes. When customers sign-up for your emails, they expect to hear from you. What’s more, you are reaching out to customers in their inboxes, which is where they spend lots of time each day. Thus, it’s hard to be missed, but you must provide high value to keep their interest. Email is a great way to share special deals, customize messages, and collect further metrics that will build better experiences for customers and more loyalty for your business. Below we’ve gathered some advice for you to use and make the most of your email marketing. Personalize Your Emails Building a strong customer list to send your marketing message to a wide audience is the first step of any email marketing campaign. Fortunately, there are a number of ways in which you can do this. This includes high tech mobile app options to low-tech sign-up cards reminding customers to complete their details to receive special offers periodically. The best lists are the ones that give you enough data to personalize emails for each customer. Birthdays, special anniversaries, and favorite hobbies will give you multiple options to personalize your messages. It also gives you greater opportunity to invite them to events or send coupons you know they will be interested in. An initial welcome email asking customers what they want from your email contact is another great way to add information to your email lists. Not everyone will be interested in the same deals. Segment your list to make sure you are offering customers the right perks at the right time. Your goal…

A Look at Some of the Top Features You’ll Get with Email Marketing Tools

Email marketing is still one of the most powerful marketing methods available, even if you have heard it’s a dying trade. In fact, email marketing is also one of the… Read more » The post A Look at Some of the Top Features You’ll Get with Email Marketing Tools appeared first on

Generate more sales with a winning marketing funnel

Are you missing out on potential customers? When promoting your business online, it’s important to reach customers at the right stage in their buying journey. Learn how to navigate the digital marketing funnel, also known as the customer buying journey, from awareness to conversion. In this webinar, Brad Keys, Director of Strategy & Sales at 180fusion, walks you through the marketing funnel from the top down. He explains how to optimize every step and ensure that you are reaching your potential customers at the right time and place. In this webinar: Learn tips and strategies at each point in the digital marketing funnel, including: Display advertising, SEO and content marketing Facebook and Instagram advertising Search (Google AdWords and Bing) Retargeting, email remarketing, organic social posts and reviews About the presenter: Brad Keys is the Director of Strategy & Sales at 180fusion, a Deluxe company. Keys develops digital strategies and determines the most profitable and sustainable mix of online initiatives. He has contributed his expertise in search engine marketing and search engine optimization to Business 2 Community, SEMrush, Forbes and MarketingProfs. The post Generate more sales with a winning marketing funnel appeared first on Deluxe Small Business Resource Center.

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