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How to Attract Corporate Sponsors to Your Small Business

This week on #Smallbizchat LIVE our show featured three guests: How to Attract Corporate Sponsorship with Linda Hollander,@wealthybaglady, How to Effectively Market Your Business with John Jantsch, @ducttape, and YouTube  Changes: How Your Small Business Can Continue to Leverage Videos for Profits with Burton Kelso, @BurtonKelso. I pulled three of the best questions from each of them to share with you. Every third Wed of the month, Smallbizchat LIVE is broadcast on my SmallBizLady Facebook Page, YouTube channel and on Twitter @SmallBizLady. Linda Hollander is the leading expert in corporate sponsorships. She is the CEO of Sponsor Concierge which helps business owners profit from the awesome power of corporate sponsors. She has 20 years of experience in business. Her corporate sponsors have included Microsoft, Citibank, Fed Ex, Health Net, American Airlines, Bank of America, Wells Fargo, Staples, Wal Mart and IBM. She is the author of Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors, Event if You’re Just Starting Out. For more info SMALLBIZLADY: How can people identify their potential corporate sponsors? Linda Hollander: There are a few different ways. Monitor the media, look at what other people are doing and who their sponsors are, use social media to keep track of brands your want to target and buy sponsor directories. SMALLBIZLADY: What are corporate sponsors looking for? Linda Hollander: Demographics are your destiny with sponsors. The more you know about your audience, and can prove your level of engagement with that audience, the more appealing you’ll be to a corporate sponsor. The definition of sponsorship is connecting a company to people who buy things. SMALLBIZLADY: What’s the biggest mistake most people make when pursuing corporate sponsors? Linda Hollander: One big mistake is pricing too low. Another is not promising deliverables. Vagueness is the enemy of success with sponsors. The last mistake is submitting a sponsor proposal that is not industry-standard. John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth – The Ultimate Guide for Marketers,…

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