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Posts published in “driving sales”

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The Art of Commercial Conversations to Drive Sales

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Bernadette McClelland @b_mcclelland Bernadette is a Keynote Speaker, Sales Leadership Coach, and published author of ‘The Art of Commercial Conversations’. As CEO of Sales Leaders Global 3 Red Folders, headquartered out of Melbourne, Australia, she ensures her clients create double digit, sustainable sales growth and marketplace differentiation through unique science-backed sales performance and sales leadership tools and resources. SmallBizLady: What do you believe to be the biggest disruptor for businesses moving forward? Bernadette McClelland: The buzz words are AI – Artificial Intelligence however, I still believe we have many years ahead of us where Amplified Intelligence, my version of AI, is what will continue to make the difference. Wrapping these conversations around competencies such as mental readiness, intuition and critical thinking is something that will allow us to work in parallel with the technological advances of Artificial Intelligence SmallBizLady: What do you believe business owners can do to improve sales performance and sales leadership? Bernadette McClelland: If a business is not making revenue and profits together, then they are dying. It doesn’t matter if it is a solopreneur in the front room of their home, a CEO of a family business or a corporate sales director. We all need to be selling whether it be ideas, products or services so that we can reinvest back into the business, the community and our pockets.  So why would investing in educating, training, sales tools, stories and experiments be something a business owner wouldn’t do? Unfortunately, many business owners see this as a cost to the business rather than an opportunity to grow the business. SmallBizLady: What is the focus of your sales book The Art of Commercial Conversations? Bernadette McClelland: The essence of the book is leadership. Ultimately selling is about leadership. It doesn’t matter how you want to dress it up, what acronyms you want to use, what methodologies you want to think is the best.…

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