Posts published in “digital”
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A quick search online for marketing ideas and the ambitious business owner might be forgiven for thinking that all effective marketing these days is digital. So, while I’m a big fan of maximising the ever-increasing opportunities that social media, search, and sophisticated marketing technology provides, I also have enough miles on the clock to know The post Effective marketing: the traditional alternatives that are still worth considering appeared first on Small Business.
It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which they invest (time, money, staff, etc.) in that engagement is an incredibly wide range. Deloitte released a study for Connected […] The post How Engaged Are You in Digital? appeared first on SmallBizClub.
Digital marketing channels are often believed to be the best among many of today’s industries, as it’s proven they have a high reach and can be used to demonstrate enhanced customer engagement. The ‘death’ of traditional marketing has been predicted since 1994, so it might come as a shock that – as a channel – The post Why digital advertising will never completely take over appeared first on Small Business.