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Blogging for Business Part I – How to Develop a Content Strategy

I’ve been blogging for 10 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you want to monetize your blog. Your website is the first step in the critical task of building an online presence for your business. But it is consistent content that will bring people back to your website day after day to engage with your brand. Today kicks off Part I of a three-part series on Blogging for Business. Effective online marketing is about engaging customers where they are online, in the right way at the right time, and most importantly, with content that solves a problem and demonstrates your expertise. Today’s focus is developing a content strategy. For small businesses, the Internet is the great equalizer. As long as you are positioned as a problem solver or an expert, many customers will focus on how fast you can provide them a solution and not how big you are. Because of the amount of data we can now access about our target markets, things like brand messaging, content, products and pricing can be customized. No matter the age, gender, education, or income level of your target customer, they are online, and often using a mobile device to search for content. Social Media Marketing Social media sites give you a chance to join conversation online about your industry or subject area. You meet customers online by adding value to the conversation with your content. Social media facilitates richer, more meaningful customer connections. When done well, your consumers will find you and become ambassadors of your products and services. The face of social media marketing is changing constantly. Current top social media sites include Facebook, YouTube, LinkedIn, Twitter, and Instagram, but there are many other options in the social media landscape. You can also hire a tech-savvy virtual assistant or a social media strategist to teach you how to…

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