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The essential guide to setting up a home office

More and more people are choosing to work for themselves – and for that, they need a home office which boosts their productivity while reflecting their personality. There’s a lot to consider here. You’ll need to think about legal implications like insurance, practical things like a comfortable office chair and design features like colour and The post The essential guide to setting up a home office appeared first on Small Business.

As product development incorporates more feedback, development toolkit productboard raises $8M

Since its debut on the TechCrunch Disrupt stage in September 2016, demand for a service like productboard, which gives companies a holistic view of product development and encourages input from across an organization, has only gotten more acute, according to company chief executive Hubert Palan. Now, with an $8 million commitment from Kleiner Perkins Caufield & Byers, with participation from Index Ventures, Credo Ventures, Reflex Capital and Rockaway Capital, alongside a host of angel investors, the company is looking to expand its sales and marketing and product development efforts to bring the benefits of its toolkit to more companies. In the two years since TechCrunch last saw productboard, the company’s user base has grown significantly, from 100 customers in 2016 to more than 1,200 companies today, spanning a broad range of industries. For Palan, the company’s growing user base (which now includes medical device companies, academic publishers and news organizations in addition to traditional digital product developers) is proof of a new demand in the market for more inputs around product design and development. “Every company is now a digital company,” Palan said. “So every company needs to worry about digital product design.” The company’s toolkit still includes features that allow it to hoover up information from customer support tickets, emails, input from sales teams and user research, to organize and prioritize features that need to be built. But now, the company’s services allow anyone in an organization (with the proper access) to provide feedback and track the process of product development. “Product Excellence is no longer optional,” said Palan in a statement. “These days competitors arise in a matter of months, not years. Customer loyalty is declining and users will happily switch to a competing solution that offers a better product experience. It’s more critical than ever to get the right products to market faster.” As part of the financing, Kleiner Perkins’ new general partner, Ilya Fushman, will join the company’s board of directors. Fushman, who was integral in locking down productboard’s seed financing when he was at Index Ventures, has a long product history from his time at Dropbox, and…

Automation as Design Partner = The Power to Make a Better Future

As a member of the next generation, are you worried about the future? Are you worried about robots and increasing levels of automation impacting your life and livelihood? Given the headlines these days, this is understandable. I, however, am more optimistic than ever about the future—one with 10 billion people on Earth, most living in […] The post Automation as Design Partner = The Power to Make a Better Future appeared first on SmallBizClub.

9 Analytics Considerations for Redesigning Your Website

The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or […] The post 9 Analytics Considerations for Redesigning Your Website appeared first on SmallBizClub.

Cath Kidston: ‘I’m not someone who wants to be famous’

The founder of the eponymous company, famed for its floral designs, says she wishes she’d been braver when she was young and hints at a new venture Totally, I was one of those kids who played shop from as young as I can remember. I was always making a stall in the garden, or trying to sell my mum’s grocery cupboard back to her. I started my first business, a design company, with a friend when I was 28. But I didn’t open the first Cath Kidston store until I was 34. Before that, I’d worked in shops and galleries. Continue reading…

This One Marketing Tool That Could Be Just Right for You

One-page websites are on the rise, and might be just what you’re looking for when considering multiple types of website builders. The one-page website has a long history, but in the last few years has really come of age. What was once the cost-effective microsite or budget holding page has now become a de-facto work […] The post This One Marketing Tool That Could Be Just Right for You appeared first on SmallBizClub.

How to Build a Professional-Looking Website in an Hour or Less

Building a website, no matter the purpose, might seem a bit overwhelming. I can tell you first-hand that building a website has actually never been easier. Today, we have access to countless website building tools. One of the most important and the central enabler is website builders. These platforms have given business owners more flexibility/freedom […] The post How to Build a Professional-Looking Website in an Hour or Less appeared first on SmallBizClub.

5 Things to Do When Marketing to Baby Boomers

I’m a Baby Boomer, part of the generation born between 1946 – 1964. At 75.4 million strong, we make up 40% of the U.S. consumer population and half of consumer spending, according to AARP. Although this generation has taken a hit by the Great Recession, it’s still considered wealthy and expected to inherit $8.4 trillion by 2030! We […] The post 5 Things to Do When Marketing to Baby Boomers appeared first on SmallBizClub. Powered by WPeMatico

Surviving in the Multi-Device Era: How to Make Your Website Responsive

It’s 2018, and websites are more affordable than ever; in fact, 28% of small businesses spend less than $500 to build one! According to a recent Clutch.co survey, however, only 64% of SMBs do have websites—and 81% of those are mobile-friendly. It’s a huge leap from 2016 when just a small fraction of corporate websites […] The post Surviving in the Multi-Device Era: How to Make Your Website Responsive appeared first on SmallBizClub. Powered by WPeMatico

Template Websites vs. Custom Web Design: An Unbiased Comparison

When your company is on the market for a new website, one of the first things you’ll have to decide is whether or not to build a custom site, or use a premade template. Both choices rely on a CMS (Content Management System) to get the job done. Companies like WordPress, Squarespace, Wix, and Joomla […] The post Template Websites vs. Custom Web Design: An Unbiased Comparison appeared first on SmallBizClub. Powered by WPeMatico

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