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How to Avoid a Brand Disaster

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Deb Gabor, who is the CEO of Sol Marketing, brand expert, and investor pitch whisperer.  She is the author of Branding Is Sex and assist clients in increasing revenue at her 8 Hour Brand workshops.  For more information:  www.SolMarketing.com. SmallBizLady: DEB, NAME A BRAND THAT HAS RECENTLY COME UNDER FIRE? Deb Gabor: Sure, there are several that have come under fire.  Here are a few: Starbucks Facebook Nike Wells Fargo United Airlines SmallBizLady: WHAT DO MOST BRAND DISASTERS HAVE IN COMMON? Deb Gabor: That’s a good question.  I find that most are failing to align the company’s actions with their brand values, beliefs and mission. SmallBizLady: HOW DO YOU PREVENT A BRAND DISASTER? Deb Gabor: Ensure your brand is a magnet that attracts to its customers, employees, and vendors who share beliefs and values similar to the organization and people behind the brand. SmallBizLady: AS A SMALL BUSINESS OWNER, WHAT STEPS SHOULD YOU TAKE TO AVOID DISASTERS? Deb Gabor: Here are two steps as a small business owner you should take to avoid disasters: Be clear on what your beliefs and values are as an organization. Make sure those beliefs and values inform everything you do and say as an organization throughout the entire course of doing business. SmallBizLady: WHAT STEPS SHOULD YOU TAKE AFTER A DISASTER HAPPENS? Deb Gabor: Accept responsibility. Apologize. Show concern for health and welfare of the people.  Illustrate detailed explanation of what the company is going to do to prevent a similar situation.  And, create a deadline for reporting back to customers. SmallBizLady: HOW SOON SHOULD YOU RELEASE A PUBLIC APOLOGY AFTER A CRISIS? Deb Gabor: As soon as humanly possible.  Hopefully, under 24 hours from the incident. The sooner the better. If you don’t control the narrative, the media will. SmallBizLady:  WHO OWNS YOUR COMMUNICATIONS IN A CRISIS? Deb Gabor:  The business owner and leadership team are responsible for…

Who’s on #Smallbizchat June 2018

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions to join the weekly conversation.   In June, we will be talking about conflict, branding, and customer retention.  Also, join us on June 20th, we will host #Smallbizchat LIVE on Twitter, Facebook, and YouTube, where we will be talking about, human resources, business perseverance, and sales. Here is a list of who is on #Smallbizchat in June. June 6th – How to Avoid Confrontation and Manage Conflict, @drsusanharrison Dr. Susan Harrison is an award-winning thought leader, change agent, speaker, trainer, and author. She speaks and writes about stress management, leadership, personality styles and assertiveness.  Learn more at www.DrSusanHarrison.com.   June 13th – How to Avoid a Brand Disaster, @deb_sol Deb Gabor is the CEO of Sol Marketing, brand expert, and investor pitch whisperer.  She is the author of Branding Is Sex and assist clients in increasing revenue at her 8 Hour Brand workshops. Learn more at www.solmarketing.com.   June 20th – SmallBizChat Live How to Develop an HR Process for your Small Business, @ogingacarr Oginga Carr is an author, organizational structure expert, and consultant. His passion is in the dynamic of change; dealing with it, working through it, and preparing for it. Find out more at www.OgingaCarr.com.     How to Persevere in Business, @TwylaGarrett Twyla Garrett is the owner of IME and the author of “Homeland Security; A Comprehensive Guide for All.” Twyla is also known as “FedBizLady” and her Twitter account and personal blog are both listed as #49 in the Official Guide for Social Media & Homeland Security’s Top 100 list. Checkout Twyla’s new book, “My Mother’s Words,” at www.mymotherswords.com. How Prequalifying Customers is Key to Small Business Sales Success, @SellingAgency Shawn Karol Sandy founded The Selling Agency to work with hungry Sales Teams and Scaling Businesses to help them deeply differentiate their offers and sales strategies. Author of the BADASS…

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