What do you consider your most important piece of marketing material? Your catalog? Your direct mail? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps on your never-more-important smartphone? Historically, your business card […] The post Are Business Cards Dead or a Viable Marketing Tool? appeared first on The Work at Home Woman.
Posts published in “Dawn Berryman”
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You’ve just purchased advertising and you need to provide an image or have one created. How important is the creative and copy you use? Very! Whether you purchased an advertisement in print, or online, the visual aspect is very important, critical even. Especially, if you’re advertising online, you want something persuasive that will make them […] The post How to Make an Advertisement for Your Business appeared first on The Work at Home Woman.
Do you ever think of customer service as a marketing effort? If not, you should. Word of mouth is one of the most effective, reliable forms of business referrals. If you don’t have excellent customer service, customers and clients will be less likely to talk positively about you, in turn, hurting business. In the age […] The post The Most Effective, Reliable Form of Business Referrals appeared first on The Work at Home Woman.
Unfortunately, starting a business can be seen as a leap of faith. It isn’t a given that you’ll be successful. It isn’t always a given that you will be producing a product or service that people are willing to purchase. However, it can be much less of an unknown if you conduct your research and […] The post Are You Ready to Make the Entrepreneurial Leap? appeared first on The Work at Home Woman.
Since it is summer, I’ve seen a wide variety of events and trade shows come across my radar. Some are happening this summer, but many more will be held this fall. Most notably, the ABC Kids Expo will be held October 9 – 11 in Las Vegas. This is one of the largest trade shows […] The post Should I Spend My Advertising Dollars on a Trade Show? appeared first on The Work at Home Woman.
By Dawn Berryman Do you consider yourself a strong writer, or do you struggle with getting the words out on paper? Writing is crucial to your marketing efforts. Blog posts, product descriptions, website copy, email marketing, social media updates, and press releases all need to be written with care. Your writing style has a lot […] The post 10 Tips for Better, More Effective Marketing Writing appeared first on The Work at Home Woman.
By Dawn Berryman Have you recently started a business, or are you in the process of launching one? Have you chosen a name for your business? If so, how did you go about it? A name leaves a first impression. A name gives a customer their first glimpse into your company and what you do. […] The post A Step-By-Step Plan for Naming Your Business appeared first on The Work at Home Woman.