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Posts published in “customer relations”

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6 Personalization Strategies to Supercharge Your Marketing

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when Carnegie […] The post 6 Personalization Strategies to Supercharge Your Marketing appeared first on SmallBizClub.

7 Guidelines to Assure 2-Way Customer Communication

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days. Being connected to the Internet […] The post 7 Guidelines to Assure 2-Way Customer Communication appeared first on SmallBizClub.

Strategies for Personal and Professional Growth

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Dr. Clarice Fluitt, a powerful international speaker and industry leader. She is the author of many books, including Developing Your Limitless Potential: Reach, Seize, and Conquer, and makes sure every audience member is equipped with the tools they need to succeed in today’s economy. For more info: www.ClariceFluitt.com. SmallBizlady:  WHAT WOULD YOU SAY IS THE CORNERSTONE OF A SMALL BUSINESS? Dr. Clarice Fluitt:  Sometimes, you only get one chance to promote your product. Make something about that one time, first time, unforgettable.  The best way to make a first meeting memorable can be summed up in one word, smile.  I call some of these strategies for unforgettable first meetings my rules of engagement.  Smile, be polite, make and hold your eye contact, and above all other rules, be genuinely interested in them, and what they have to offer.  Never underestimate the power of instinct.  People can see through phony and fake. SMALLBIZLADY:  HOW DO YOU TRANSITION FROM THE 1ST STAGE OF AN IMPERSONAL INTRO TO A PERSONAL ENCOUNTER BRINGING TRUST INTO THE EQUATION? Dr. Clarice Fluitt:  Create a welcoming and warm atmosphere without being over-bearing.  Be confident but kind.  Potential customers need to feel your confidence close up, rather than viewing it from a distance.  They need to feel it in the handshake, not in the arm that comes from the shoulder that is attached to a torso.  The best way to let your potential customer feel the confidence in the handshake that leads to a trusting relationship is not in the hand-to-hand touch, it’s in your eyes.  Be intentionally engaging. SMALLBIZLADY:  HOW DO I KNOW THAT THIS PERSON I’M BEING INTRODUCED TO MIGHT BE A POTENTIAL CUSTOMER? Dr. Clarice Fluitt:  Business is all about finding out what the need is, and then providing a way to meet it.  The best way to find that out is to make listening your highest prioritized form of…

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