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How SMEs are mapping out new markets with mobile technology

Facebook recently added more cross-border tools to help businesses find new international customers quickly and easily • Advertiser content This article was paid for, produced and controlled by the advertiser rather than the publisher. It is subject to regulation by the Advertising Standards Authority. This content is produced by the advertiser with no involvement from Guardian News and Media staff Expanding internationally used to be the preserve of big companies. But technology is levelling the playing field, and giving small and medium-sized enterprises (SMEs) new ways to connect with customers around the globe. The rapid rise of mobile technology is also creating a huge opportunity for businesses to engage with customers in other countries. Until recently, a small business would have barely been able to imagine getting its message to a million people in four days. But that’s exactly what happened over the Black Friday period in 2016 for Mapiful, a Swedish company that produces customised maps. Continue reading…

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