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Apple Is a Success Here’s What You Can Learn from It

Bigger can be better when a company is able to provide a quality product coupled with an aura of uniqueness. Apple has been able to handle this balancing act on its tremendous run up to become the most valuable company (in market capitalization) on the planet.  What are some lessons that small businesses can learn from Apple?  Let’s revisit how Apple, in its second run, became such a commercial juggernaut. Apple’s brand is synonymous with innovation, uniqueness, and quality. This is important because Apple products are never the cheapest, yet the customer is still willing to pay extra for the Apple experience. Small businesses, in general, cannot compete on price. The customer experience matters! Apple has created a loyal community of advocate and influencers that get access to pre-release products to evaluate and to provide candid critique. Small businesses, whether you are a restaurant or a service business should consider fostering such a community of customers and influencers to share their story with others.  The advent of social media and blogs provide an inexpensive way to advertise a small business brand. Small businesses are known for their unique products and personalized service.  The niche that is served is desirable for the “creative class” among us.  The fine line, however, between Bold vs. Overdone is extremely difficult to know.   This is very important because small business sustainable revenues are tied by choosing the right product that brings satisfaction to a good segment of its customer community.  Apple understands their customer segment very well and has built their products to serve the needs of teens and young adults. The loyalty to a brand is key for repeat customers.  Apple has built an ecosystem that allows for seamless integration of their products and services. The “switching cost” in time and complexity, for many, can be high.   Small businesses are able to use relatively low-cost and available technologies to give each customer their own individual account.  By learning more about the wants and needs of their customer base, a profile can be developed.  Each time the client interacts with the small business, they should…

6 Ways Businesses Can Give Back to the Community

There are many ways for businesses to give back to the community. Whether it comes in the form of donating to charity or donating knowledge or experience, every company has something to offer the community. It is important that businesses act as a force for positive change within the environments they operate. We have compiled […] The post 6 Ways Businesses Can Give Back to the Community appeared first on SmallBizClub.

Your Organization’s Mark

In marketing terms, an organization’s trademark, or “mark,” is any word, phrase, symbol, design, sound, smell, color, or combination of these, used by a company to identify its products or services, and distinguish them from products and services provided by others. We’ve talked many times about the importance of having a unique mark and protecting […] The post Your Organization’s Mark appeared first on SmallBizClub.

Are You Building a Community?

Last year, I spent a weekend with my daughter and her boyfriend at a Supernatural Convention in Chicago. If you’re not familiar with the TV show Supernatural it’s in its 13th season, largely due to the huge fan base that it has built and how vocal they are about the show and its very existence. […] The post Are You Building a Community? appeared first on SmallBizClub.

What’s In It for Me? A Summary of Social Impact Tax Reliefs

Interested in injecting an ethical component to your investing? Well, we have good news – with the SITR, you can have your cake and eat it too. So-called ‘impact investing,’ in which investors aim not only to make a return but also to make the world a better place through their investments, is a relatively new […] The post What’s In It for Me? A Summary of Social Impact Tax Reliefs appeared first on SmallBizClub.

The Art of Doing: The Future of Video in Storytelling

As part of our ongoing effort to celebrate and engage our community of doers, the Fiverr Community team hosted the second installment in our “Art of Doing” event series, The Future of Video in Storytelling, on February 15th in New York City. The discussion, which was open to entrepreneurs, video/film professionals, and doers alike, featured leading industry professionals from Facebook & Instagram, Deutsch, NBC, Amazon, Time Inc, and Fiverr. We were thrilled at the turnout of filmmakers, creatives, media agencies, and buyers and sellers from all categories on Fiverr. And since we love our swag, we had awesome stuff created by Fiverr Pro seller, Sarah Rose Andrew! Our amazing panelists included: Michael Cappetta, Business Producer at NBC Universal Jason Li, Creative Lead at Facebook and Instagram Jon Kurland, Corporate Counsel of Original Content, Audible by Amazon Juliette Leavey, Associate Director of Digital Strategy at Deutsch Mia Tramz, Managing Editor of LIFE VR at Time Inc Oren Hod, Marketing Manager at Fiverr and former CMO of Our Customer Success Manager, Adam, welcomed the audience with a brief overview of Fiverr’s marketplace and Fiverr Pro, as well as our vision for this new series of events. The Art of Doing will continue to highlight key industries and services included on our platform, giving us visibility in these fields on a broader scale and pushing Fiverr to not only be part of the conversation but to lead the conversation in these industries. After the panel discussion, we had a Q&A session where the audience asked thoughtful questions and learned from our panel’s experience and guidance. We were thrilled to have guests comment about the stellar panel lineup, the amazing vibe of the venue, and the quality of the discussion. Check it out for yourself in the video below. If you missed this panel, make sure you don’t miss the next Art of Doing event, or any opportunity to get together with your fellow Fiverr community members to discuss entrepreneurship, business growth, and more. Check out all the events we have, around the globe, here! Want to know more about upcoming Fiverr events? Suggest your…

Ride Along with the Doers Across SoCal Road Trip

Entrepreneurs, why do you do what you do? What is it that makes you take the leap from the safety of a 9 to5 to become your own boss and work on your own terms? We at Fiverr want to know what drives you, inspires you, and makes you hustle day in and day out. In an effort to answer these questions, the Fiverr team first embarked on a cross-country road trip to meet real-life doers and community members across America. We loved it so much, we traveled across the pond to meet global doers in the UK. Now, we’re back on home turf and headed to the best coast… Announcing the next leg of our #DoersAcrossTheGlobe world tour, California! We’re traveling to key cities in Southern California to meet with Fiverr community members, celebrate local entrepreneurs, and have a blast along the way. Join us to socialize, network, and build stronger relationships with your local community of doers and entrepreneurs. We’ll be there to chat, talk business and strategy, and mix and mingle. Food and drink will be provided, and we’ll be giving away some awesome Fiverr swag. Act quickly – space is limited. Los Angeles Monday, March 19th 6:30 – 8:30 PM PST WeWork, Playa Vista, 4th Floor 12655 W Jefferson Blvd Los Angeles, CA 90066 Register here!   Tuesday, March 20th 6:30 PM – 8:30 PM PST General Assembly, DTLA 360 E 2nd St #400 Los Angeles, CA 90012 Register here! Orange County Wednesday, March 21st 6:30 PM – 8:30 PM PST WeWork Spectrum Center 200 Spectrum Center Dr #300 Irvine, CA 92618 Register here! San Diego Thu, March 22nd 6:00 PM – 8:30 PM PST WeWork B St 3rd Floor Comerica Bank Building 600 B St San Diego, CA 92101 Register here! We hope you will join us—either in person by RSVPing to the events or by tuning in to our social channels along the way. We’ll be streaming events on Facebook Live, live-tweeting, and sharing the latest on our Instagram stories! Email our community organizer Beth ( with any questions, concerns, or suggestions. And above…

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