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Colourful roots: how Bleach London went from one sink to wholesaler

How the hip hair brand sought alternative financing to expand Take a peek at Bleach London’s Instagram feed and a glut of colour greets your eye – pools of purple dye, rainbow braids and red glitter eyeshadow keep you scrolling. The hair and beauty brand, which began within a nail bar in Dalston, east London, back in 2010, now has three salons across the capital, and its hair and makeup lines are sold across the UK. Friends Alex Brownsell and Samantha Campbell (nee Teasdale) are the founding duo. Brownsell’s background is as a fashion hairstylist, while Campbell brought the business know-how. It began with Brownsell’s desire to own a salon. “I started to develop a style of colouring that was the roots of Bleach; a lot of bright colouring, washed-out colouring, pastel shades, things that weren’t really very commercial at the time. And I got overwhelmingly busy. Sam was one of my clients, and kind of my agent as well.” Continue reading…

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