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How to Attract Corporate Sponsors to Your Small Business

This week on #Smallbizchat LIVE our show featured three guests: How to Attract Corporate Sponsorship with Linda Hollander,@wealthybaglady, How to Effectively Market Your Business with John Jantsch, @ducttape, and YouTube  Changes: How Your Small Business Can Continue to Leverage Videos for Profits with Burton Kelso, @BurtonKelso. I pulled three of the best questions from each of them to share with you. Every third Wed of the month, Smallbizchat LIVE is broadcast on my SmallBizLady Facebook Page, YouTube channel and on Twitter @SmallBizLady. Linda Hollander is the leading expert in corporate sponsorships. She is the CEO of Sponsor Concierge which helps business owners profit from the awesome power of corporate sponsors. She has 20 years of experience in business. Her corporate sponsors have included Microsoft, Citibank, Fed Ex, Health Net, American Airlines, Bank of America, Wells Fargo, Staples, Wal Mart and IBM. She is the author of Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors, Event if You’re Just Starting Out. For more info SMALLBIZLADY: How can people identify their potential corporate sponsors? Linda Hollander: There are a few different ways. Monitor the media, look at what other people are doing and who their sponsors are, use social media to keep track of brands your want to target and buy sponsor directories. SMALLBIZLADY: What are corporate sponsors looking for? Linda Hollander: Demographics are your destiny with sponsors. The more you know about your audience, and can prove your level of engagement with that audience, the more appealing you’ll be to a corporate sponsor. The definition of sponsorship is connecting a company to people who buy things. SMALLBIZLADY: What’s the biggest mistake most people make when pursuing corporate sponsors? Linda Hollander: One big mistake is pricing too low. Another is not promising deliverables. Vagueness is the enemy of success with sponsors. The last mistake is submitting a sponsor proposal that is not industry-standard. John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, SEO for Growth – The Ultimate Guide for Marketers,…

Who’s on #Smallbizchat September 2018

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.   Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions to join the weekly conversation.   In September, we will be talking about engagement on social media, using webinars, building a business you love, and join us on September 19th, we will be hosting #Smallbizchat LIVE on Twitter, Facebook, and YouTube, about the following topics: e-myths in business, corporate sponsorships, and YouTube. Here is a list of who is on #Smallbizchat in September: September 5th – How to Increase Engagement on Social Media, @DrADFInch Dr. Aikyna Finch is a ​Forbes Coaches Council Member, coaching in the areas of Empowerment, Life and Social Media through my company Finch and Associates LLC.   She is a speaker, podcaster and host livestreams on the topics of Motivation, Education, and Social Media. Dr. Finch has contributed to Huffington Post, Goalcast, Forbes and Thrive Global.   She has also been interviewed and featured on Huffington Post, Hello Beautiful, Women Speakers Association, and many others.  Learn more at September 12th – Using Webinars to Generate Leads, Customers, and Profits, @tompcurran Thomas P. Curran is a Webinar Training Expert and Founder of the Webinar Profits Boot Camp who teaches his students how to generate leads, clients and profits with webinars. He is also the author of the book, Millionaire Legacy, 8 Millionaire Success Strategies for achieving financial and emotional wealth.  Find out more at September 19th – #Smallbizchat LIVE on Facebook Top 3 E-Myths that Will Add to Your Small Business Bottom-Line, @MichaelEGerber Michael E. Gerber is a true legend of entrepreneurship.  Inc. Magazine
 calls him “the World’s #1 Small Business Guru” — the entrepreneurial and small business thought leader who has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years.  Michael E. Gerber is the author of the mega-bestseller “The E-Myth Revisited” and five other E-Myth books concerning small business and entrepreneurship.  Find out more at​. Top 5 Ways to Attract Corporate Sponsors, @wealthybaglady Linda…

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