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No Cheap Brands, 7 Eleven Small Business Owners Push Back. Lesson About Brand Power

The NY Times reports that 7 Eleven franchisees, independent business operators, small businesses are pushing back against the 7 Eleven HQ or franchisor in a few areas. I’ll address one area. Often when you walk into a local convenience store you see two main brands – the store brand and the name brand you know. The retailer makes a higher profit margin on the store brand – but 7 Eleven owner operators are saying that their customers aren’t buying the store brand. This goes to show you the power of BRAND. If you have a STRONG brand, you can charge a higher price. Frankly, I’ve tasked the off-brand food and it often doesn’t even taste as good most of the time.  

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