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Who’s on #Smallbizchat December 2018

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions to join the weekly conversation.  In December, we will be talking about how to develop your small business employees into leaders and how to better manage your time as a small business owner and join us on December 19th, where we will be hosting #Smallbizchat LIVE on Twitter, Facebook, and YouTube, about the following topics: leveraging sponsorships to build your business,  build an army of passionate brand ambassadors for your small business and designing a powerful social media plan for 2019. Here is a list of who is on #Smallbizchat in December: December 5th – How to Develop Your Small Business Employees into Leaders, @coachchristyr A globally recognized leader, Christy Rutherford is a Women’s Leadership Development Expert. She’s also a keynote speaker, leadership coach and author, publishing five #1 best-selling books on Amazon in eight months. A Harvard Business School Alumna, Christy is also a certified Executive Leadership Coach from Georgetown University and has been featured in Forbes twice. In addition, Christy is the 13th African American woman to achieve the rank of Commander (Lieutenant Colonel equivalent) in the U.S. Coast Guard’s 225+ year history where her demographic was .1%. Learn more info here: www.christyrutherford.com. December 12th – How to Gain Control of Your Free Time as a Small Business Owner, @lvanderkam Laura Vanderkam is the author of several time management books including Off the Clock and 168 Hours. Her TED talk, “How to Gain Control of Your Free Time,” has been viewed more than 7 million times. She is the co-host of the podcast Best of Both Worlds. She lives outside Philadelphia with her husband and four children, and blogs at LauraVanderkam.com. December 19th – #Smallbizchat LIVE on Facebook Leveraging sponsorships to build your business, @RobertoTeaches Roberto C. Candelaria is…

Relationship Marketing For Your Small Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Pam Perry @pamperry.  Pam is an award-winning communications professional. She teaches and mentors authors, speakers, and entrepreneurs on how to build a platform and attract major media and publishing contracts. as the master of connecting the right people, for the right project, at the right time – Pam Perry works hard to help her client’s brand (and get paid) like a superstar. For more information: www.pamperrypr.com. SmallBizLady: What is influencer marketing? Pam Perry: Everyone knows the best form of advertising is “word of mouth” – and the success of whether something “sells” depends on whose “mouth” is doing the talking. Influencer marketing (IM) is all about positioning or associating your product, brand or company with an influencer because these are people that exert influence in a particular target marketing. Influencers are people who have crafted their own brand and cultivated a loyal audience. The more influence a person has the more traction they will garner for a brand. The ultimate “Word of Mouth.” SmallBizLady: Why would you want to use Influencer Marketing? Pam Perry: People will do business with people they know (or are familiar with), like and trust.  IM comes down to trust. More people will believe a person they know, like and trust over paid advertising.  Targeting influencers is a way to increase the reach of marketing messages in order to counteract people tuning out traditional marketing. SmallBizLady: How do you define an influencer? Pam Perry: An influencer is more than just numbers. It is a person who is valued by a particular tribe – a leader. Individuals that have influence over potential customers are an “influencer.” Our magazine, Speakers, is not sent out to the masses – it is distributed at major conferences where influencers are in the room.  This is how our speakers got in front of influential people that they wouldn’t normally reach any other way. SmallBizLady: How can you pair…

Ask SmallBizLady: How I can market my book while I am at events?

I recently got an email question from one of my readers that I realized might be helpful to others as an Ask SmallBizLady post. She recently self published a book, and built a t-shirt line to promote the book. The t-shirts are selling, but the book is not. So she posed this question to me.  How can I market my book while I’m at events? Should I bundle the t-shirt and book together as an offer?  My short answer is No. The t-shirt business and the book business are very different. Make sure you know who your book is for and what your value proposition is for your reader.  Here are a few more things to consider. Market your book at events strategically: Always look for an opportunity to speak at an event. If there’s no panel opportunity, offer to be the moderator. If there’s no opportunity to speak be sure to have a flyer or postcard featuring your book cover, which will give you a leave behind for anyone you network with at the event or anyone who comes to your table to see what you are all about. Develop your pitch: What’s in it for them to read your book. You must develop your pitch to interest people in reading your book. What is the payoff for reader? What are you teaching? Is it, how to be resilient? Survive humble beginning? Get through college? How long does it take to read it? Build an audience: Continue with the t-shirt sales, use those sales to gather contact information to develop a customer list. Then use email to nurture your list to build your audience for your book. Invest in a great resource: Grab a copy of book, The Nonfiction Book Marketing Plan by Stephanie Chandler.  It will help you develop a re-launch marketing strategy for your book. The post Ask SmallBizLady: How I can market my book while I am at events? appeared first on Succeed As Your Own Boss.

How To Create A Successful Marketing Strategy For 2019

Guest Article As we approach the end of the year, many businesses are beginning to plan their marketing strategies for 2019. What are the best ways to promote your business moving forward? In addition to thinking through what’s worked well in the past, it’s important to look towards the future and take advantage of any relevant trends, too. Are you ready to define your marketing strategy? Follow this guide for 6 steps to success. Step 1: Take a Look Back Before you can figure out where you’re going, it’s important to take a look at where you’ve been. Conduct a review of your 2018 strategy, asking yourself these questions: What were my goals from this past year? Did I achieve them? What marketing tactics did I use during 2018? How did those methods work out? Which strategies should I consider continuing for 2019? Which ones should I plan on dropping? Step 2: Clearly Define SMART Goals What are your goals for the coming year? It’s not enough to come up with a broad idea like, “I want to get more customers.” Instead, make it SMART: Specific Measurable Attainable Relevant Time-based It’s important you follow the SMART guide when you define your marketing goals for a few reasons. First of all, the more specific and measurable they are, the more you’ll be able to determine if you achieved them when you review your results. Second, setting attainable goals is a bit of a balancing act: you don’t want them to be so easy that you achieve them quickly and don’t continue to push the envelope, but if they’re too lofty then you’re setting yourself up for failure. Third, if your goals aren’t directly relevant to your brand then you’re wasting your time and resources. Finally, add an end-date on your goals. When will you measure your progress? I generally recommend waiting at least six months, as that will give you time to start to see results. Here are a few SMART goals as an example: Increase website traffic by 30% in 12 months Increase my sales by 15% in 12 months…

Who’s on #Smallbizchat November 2018

#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss.  Please join us live on Twitter every Wednesday from 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat and click here for directions to join the weekly conversation.  In November, we will be talking about building a fanatical following on Instagram and relationship marketing, and join us on November 28th, where we will be hosting #Smallbizchat LIVE on Twitter, Facebook, and YouTube, about the following topics: how to land on the Inc. 5000 list, the business of storytelling, and how to leverage the power of podcasts to build your business. November is a holiday month, so there’s will be no chat Thanksgiving week, so you can enjoy your trip to Grandma’s house. Here is a list of who is on #Smallbizchat in November: November 7th – The 7 C’s of building a fanatical following on Instagram, Warren Carlyle Twitter @modelwarren Warren Carlyle is a Community Building Strategist helping businesses build highly engaged communities online. He is founder/CEO of OctoNation®- The Largest Octopus Fan Club 501(c)3 with over 350k members. He’s Collaborated and gotten the attention of Celebrities & Influencers such as Michael B Jordan, Erika Jayne, Ellen Degeneres, Grant Cardone, and more. Warren believes vanity metrics are a thing of the past and that businesses and brands need to rethink their strategies to build deeper connections with their audience if they’re looking to stay relevant and have engaged followers in this busy marketplace. For more information, visit www.WarrenCarlyle.com. November 14th – Relationship Marketing for your Small Business, Pam Perry Twitter @pamperry Pam Perry is an award-winning communications professional. She teaches and mentors authors, speakers, and entrepreneurs on how to build a platform and attract major media and publishing contracts. She is also the publisher of Speakers Magazine. Known as the master of connecting the right people, for the right project, at the right time – Pam Perry PR works hard to help…

Monetize Your Expertise

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Debborah Ashley @AskDebborah. Deborrah Ashley has built 3 highly profitable businesses, been in Oprah Magazine and The New York Times, and has helped over 100 entrepreneurs build awareness around their personal brand. She is known for helping people to leverage the “IT” factor and monetize their expertise authority on online strategies to attract high value clients & opportunities. SmallBizLady: You are an authority positioning strategist. Tell us what that means. Debborah Ashley: I help ambitious experts package and monetize their expertise. This includes how to create and bring concepts and ideas to market, how to build a network and mobilize people to a cause and best of all, how to package their knowledge to make money and find opportunities in the marketplace. Creating authority is a series of deliberate steps of positioning yourself strategically in the right places and tapping into your hidden brilliance to stand out from the noise. SmallBizLady: What exactly does monetizing your expertise mean? Debborah Ashley: Many people have a business idea but don’t know where to start, or they’ve been working in their field for decades but don’t know how take what they’ve learned and use their skills to make money from it. The concept of monetizing your expertise is simply making money from your experiences, your ideas and your expertise. Everyone knows the story of the Post-It Note, and how it represents how an idea can evolve and flourish. With social media, based ideas can come to life really quickly and if it’s product based, you can build excitement around your concept. SmallBizLady: Why social media? Debborah Ashley: Social media gives you chance to play with the big dogs. It doesn’t require a big budget and it certainly doesn’t require having a big staff and the expenses are minimal. Social media gives everyone the ability to craft their own message, to brand their own work, and to reach out to…

How to Develop a Successful Content Campaign

Guest Article When you want to develop a successful content campaign, you must have a plan. Key Performance Indicators or KPIs–are vital to planning and deploying a successful content. Before you write a word or record a video, take a step back and decide what metrics to track and make sure you know the answers to the questions below. Question #1: What Are Your Goals for This Content? When planning content, it is crucial to know the purpose of a particular piece. Confusion sets in when a piece is lumped into broad categories, such as “branding”, but its specific function is less clear. Is it branding a particular widget? The company at large? Both? To solve this problem every piece of content needs specific, measurable goals. For example: Let’s imagine that you want to develop a branding campaign with the following components: (10) search engine optimized blog posts related to a specific keyword (20) Instagram photos relating to your keyword (3) downloadable guides (2) explanatory videos (1) infographic At first the KPIs are straightforward: have you and your team delivered all the components? Yet, this measurement is worthless if a strong, central idea is not evident throughout. The worst “branding campaigns” fall flat because the focus is on appearance, not purpose. Moreover, many small businesses try to mimic the branding approach of competitors with larger resources and totally different goals. A more useful question to ask first is: what will this content make people feel or do? Too many business owners create content in a vacuum. Assigning blog posts to one person and Instagram posts to another only works if the larger strategy is agreed upon from the start. The larger the team, the more the members must collaborate. What about the goals assigned to each piece of content? Every medium has intrinsically different goals. For example, you might set goals on the number of social media shares for each blog post or infographic (a social action). You might set different goals to count the number of downloads on guide or ebook (a customer acquisition action, with different expectations along…

How to Build a Lead Generation Machine

This week on #Smallbizchat LIVE our show featured three guests: How to Build a Sales Process with Alice Heiman, @aliceheiman, Start Making Connections, Stop Adding to Your Connections with Phil Gerbyshak, @PhilGerb, and How to Develop Your Personal Brand Using Video with Cher Jones, @itscherjones. I pulled three of the best questions from each of them to share with you. Every third Wed of the month, Smallbizchat LIVE is broadcast on my SmallBizLady Facebook Page, YouTube channel and on Twitter @SmallBizLady.   Alice Heiman has been helping companies increase sales for over 20 years.  Her firm specializes in the complex sale, strategizing with sales teams to find new business and grow existing account. For more info: www.aliceheiman.com. SMALLBIZLADY: What are the stages in a sales process? Alice Heiman: There are typically 5 stages in a sales process. We call them:  Prospect, Qualify, Verify, Close, and Won. For each of those stages, there will be a definition, activities, and criteria for moving to the next stage. The biggest mistake that people make when they develop a sales process is mixing up the stages, activities, criteria, and positioning. SMALLBIZLADY: How do we determine what activities go with each stage? Alice Heiman: You start by understanding how your buyer buys and how we interface with that process. First buyers realize they have a problem to solve. Next, they look for solutions that might fix that problem. Then they compare the solutions and see how well the solution solves the problem.  Finally, they make a decision. To mirror that process we need to: (1) Target Your Audience, (2) Build Awareness, (3) Develop Interest, (4) Determine needs and qualify, (5) Educate on fit and differentiate, (6) Close the business, and (7) Implement. SMALLBIZLADY: How do those activities fit into the 5 stages? Alice Heiman: You start by defining the kinds of clients that will have the problems you solve and determining which of those kinds of companies are the best fit for your product. Next, you make a list of clients to prospect. Those 10 to 100 clients go in the top of the funnel in Prospecting. Once you have that list…

How To Measure Your Digital Marketing Efforts

Guest Article You might think your unique digital marketing efforts are working, but how do you check the effectiveness of your campaign and compare it with your expectations? Your digital marketing ventures can range from managing a social media handle to recording a regular podcast to blogging to running a full-fledged online advertising campaign. Your marketing evaluation, therefore, will help you to channel your resources towards the most fruitful marketing efforts. Now since you have jumped into different platforms including Facebook, Twitter, Instagram and YouTube to shout about your business, you can go ahead and use the campaign analytics to analyze the effectiveness of your content. Use the following tips to create a valid analysis: Understand The Requirements and Target of Your Campaign: To analyze the outreach of your campaign, you must realize the aim of your campaign. So before you proceed with the evaluation, answer the following questions: How many social shares did my posts get? How much was I expecting? What is the size of my follower base? How much has it grown in the past six months or years? What is the reach of your brand on social media platforms? How are your online reviews on sites like google, yp.com or websites like Yelp? Has there been any improvement in your ratings? What are the conversion rates on website visitors? Has your email list grown? What are the average number of inbound visitors to your site? How much organic traffic are you seeing monthly? Once you determine these answers, you can use this information to compare it with your desired marketing goals. In a scenario where your campaign doesn’t create the desired effect, you can run an informative diagnosis to realize the shortcomings of your business. Once you create benchmarks for following your campaigns, you can use the available statistics to make adjustments to your strategy. It will also allow you to understand the visitors, their bounce rates and how you can use this information to promote your products and build more effective landing pages. Understand and Reevaluate The Client Requirements: Back when you started your online…

Content Marketing for your Small Business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Phil Gerbyshak @PhilGerb. Phil Gerbyshak is a speaker who never holds a back and leaves it all on the stage, energizing and inspiring audiences to take action immediately.  He is a highly respected speaker, trainer and coach. Phil works with small businesses to build more leads, have more qualified sales conversations and close more business. SmallBizLady: Does every small business really need to be content marketing? Phil Gerbyshak: Every business IS content marketing, whether they realize it or not. Saying nothing says a lot about your business. What does that mean? It means that customers and prospects are looking for your information and more importantly, the solutions to their problems. You can either create content that helps them solve their problems, you can share content that helps them solve their problems, or they will go somewhere else for the answer to their problems. SmallBizLady: What are the various types of content marketing that small businesses should do? Phil Gerbyshak: Video – long form and short form. Longer form content could be in the form of an instructional video or information on how to use or do a product or service for themselves. You could also interview customers or suppliers or partners in your industry or community. Shorter form videos can be quick tips, short insights, behind the scenes looks, funny memes or other high value high entertainment clips. Audio – audio can be podcasts, shows on location, interviews or times when you are interviewed. Anything you can do on video that doesn’t need video is good for audio. Images – memes, employee photos, in action shots, product or location pictures, before & after or text graphics can be good images. Text – Anything from an inspirational quote to a written testimonial to a quick tip to a short story to an ebook to an article or an encyclopedia could be effective. Curated content from others – do you read…

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