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Blogging for Business Part II – How to Promote Your Business Blog

When building your brand online, it’s all about great content that engages potential and existing customers to keep your brand top of mind. Blogging has become very common, and there’s so much noise online. People are being bombarded with content and images on all their devices making it more challenging than ever to drive traffic to your website. Today I’m releasing Part II of my Blogging for Business series. Today we’ll address how to promote a blog. In Part I, we focused on how to create content strategy. If you want to drive visitors to your blog, as well as get them to come back again and again for more great content, you need a plan.  Below are a few strategies that will help you tell the world you are ready to help. Have a Content Promotion Plan If you simply publish a blog post and then wait around for people to find it online, you’ll not be happy with the results.  Whatever your style of content, it’s only going to be successful if it’s promoted. Use social media to get your brand out there and get people talking about it. Extend your reach by mentioning and linking to others who are influential in your field, and ask them to do the same for you. You can schedule shares of every new post on your blog through sharing tools like SproutSocial, to share your newest posts on Facebook, Instagram, LinkedIn, Youtube and Twitter. Vary the wording with the blog link and changing the artwork to pique interest will maximize the number of people who click to read the post too. Join the conversation on other industry blogs and social media posts to increase your audience. Mention relevant information in previous articles and link to them when creating new pieces. Send email newsletters to highlight informative pieces you know your customers will be interested in. Take a little time to get your content promotion strategy together, build your brand with strong content and be ready to follow through with top quality service. Have a Unique Point of View There are so many blogs…

Blogging for Business Part I – How to Develop a Content Strategy

I’ve been blogging for 10 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you want to monetize your blog. Your website is the first step in the critical task of building an online presence for your business. But it is consistent content that will bring people back to your website day after day to engage with your brand. Today kicks off Part I of a three-part series on Blogging for Business. Effective online marketing is about engaging customers where they are online, in the right way at the right time, and most importantly, with content that solves a problem and demonstrates your expertise. Today’s focus is developing a content strategy. For small businesses, the Internet is the great equalizer. As long as you are positioned as a problem solver or an expert, many customers will focus on how fast you can provide them a solution and not how big you are. Because of the amount of data we can now access about our target markets, things like brand messaging, content, products and pricing can be customized. No matter the age, gender, education, or income level of your target customer, they are online, and often using a mobile device to search for content. Social Media Marketing Social media sites give you a chance to join conversation online about your industry or subject area. You meet customers online by adding value to the conversation with your content. Social media facilitates richer, more meaningful customer connections. When done well, your consumers will find you and become ambassadors of your products and services. The face of social media marketing is changing constantly. Current top social media sites include Facebook, YouTube, LinkedIn, Twitter, and Instagram, but there are many other options in the social media landscape. You can also hire a tech-savvy virtual assistant or a social media strategist to teach you how to…

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