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Do This One Thing If You Want to Write a Successful Blog

You know that feeling when you write a blog post you think is brilliant, but when you hit publish, all you hear is crickets? Most bloggers, freelancers, and entrepreneurs with business blogs have struggled at one point or another to get an audience to show up and engage. So what’s going wrong? Most people with this all-I-hear-is-crickets problem make one simple but fatal mistake: They focus on their solution rather than on their audience’s problem. The one thing you must do to write a successful blog is obsess over your audience, not yourself! When you can put the focus on your audience and write content that addresses their pain points, desires, fears, wants, needs, and problems, you’ll create content that’s compelling and attracts readership. Get to know your audience. You first need to define your ideal blog reader, which means answering some questions that will help you put together a comprehensive description of your target customer. Try to go into detail and write down the main characteristics of your persona, such as: Age Job Favorite social channels Hobbies Favorite TV show Location Gender Marital status You can use your imagination and your empathy to answer these questions. But you should also leverage available technology to dig into some highly accurate specific details on your audience. Alexa is one tool you can use to get quick demographic reports on the audiences of any website, if you know the kind of blogs that already attract the audience you want to get in front of. SimilarWeb will also give you data on web traffic for any site to help round out your research on the demographics of your audience. And, of course, you can also get the answers straight from the horses’ mouths. Do modern market research for your blog. That’s right: The best way to know your audience – and what kind of content would actually get them to show up and read your blog – is to simply ask them. Now, that can be easier said than done for a few reasons: People may not respond to you if you ask…

Interview: Blogging Secrets of Ramsay Taplin

Ramsay is basically the overlord of online writing. He’s one of the most successful bloggers in the business, with credits and mentions on sites like, Copyblogger, Viperchill, and Problogger. Making a full-time living from a blog is no easy feat, but Ramsay had the ambition and the grit to stick it out and make it happen. I tracked him down on his favorite couch and asked him to share some of his blogging success tips with the creative minds of Fiverr. Nico: For those who don’t know you, can you tell us more about yourself? Ramsay: I should start by saying that I’ve been extraordinarily lucky when it comes to blogging. My career started with the fortunate sale of a fitness blog for five figures while I was still in college. I had no idea what I was doing, but it was then that I realized how popular and powerful blogging was becoming and I wanted to give it a go in a more professional sense. So I dropped out of university (much to the devastation of my parents) and started focusing on building a blogging company from my couch. At first it was a little difficult finding a consistent income, so I got a job as a cleaner at a gym. I’d work from 6:00–10:00 am every morning and then come home and work on different internet ideas until late at night. After a year or so I was making a full-time income and haven’t had a real job since. While I wouldn’t recommend this course of action for everyone, it has been a challenging and very rewarding process for me personally. Blog Tyrant is my main project now and it’s where I try to share all the blogging, content marketing, and SEO tactics that we’ve been experimenting with over the years in the hope that we can help others fast-track their careers online. I’m really noticing how many millions of people are turning to the internet for an income source now as automation and AI take over a lot of traditional jobs, and I hope that Blog…

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