One of Matthew Linde’s key to success is to ensure he outsources as much as he can to other companies who are experts in technology. Matt said in recent interview he knows he doesn’t know everything and he’s not afraid to ask for help. In fact he welcomes it. As the head of technology at makeup company Beauty Blender he’s got a lot of ladies relying on him to enhance their beauty with with Beauty Blender’s iconic makeup sponge applicator. As Beauty Blender was growing they were in a CRUNCH. System’s weren’t talking to each other and they had to manually export and import records between databases. That’s when Matthew knew there had to be a better way, so he upgraded to NetSuite, which brought his systems together in one cohesive platform. Matthew also shared that one of the key’s to success of Beauty Blender is that “everyone” is involved. I thought Mathew was just the “IT Guy” but explained that he knows a lot about beauty and makeup and in fact at events and trade shows he works the booth and helps out as well. At home, with two daughters, he’s the resident makeup expert. Beauty Blender was founded by Rea Ann Silva, a sought after Hollywood makeup artist, after she saw a need to have a makeup applicator that produced flawless results when HD TV was first coming up. Want to leverage the power of tech better in your business? Follow Matthew’s tips and insights, published in partnership with NetSuite Check out our interview below.
Posts published in “Beauty”
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Famous for her natural makeup line, the beauty entrepreneur explains why she sold her business to Estée Lauder and argues mistakes can be a good thing I launched my line in the 1980s when the look of the moment was loud, garish, and overdone. I couldn’t find shades or colours that looked natural and I also wasn’t crazy about the way they smelled. I often had to fix makeup – blending it with other shades to change the tone. A chance meeting with a chemist at a magazine photoshoot changed everything. I had an idea to develop a flattering lipstick that looked like lips, only better, and it became reality with the creation of Bobbi Brown Lip Colour. Continue reading…