Press "Enter" to skip to content

Posts published in “algorith”

Auto Added by WPeMatico

How the Recent Facebook Algorithm Change May Affect Your Business

In January of this year, Zuckerberg announced that Facebook would be making significant changes to its News Feed algorithm over the next few months. The new algorithm will prioritise content from friends, family, and groups, at the expense of public content from businesses, brands, and media organisations. Why? Zuckerberg explains that “recently we’ve gotten feedback from our community that public content is crowding out the personal moments that lead us to connect more with each other.” Zuckerberg wants to fight this trend and facilitate more meaningful online interactions. He cites research which suggests that social media is only good for a user’s wellbeing if they use it to connect with the people they care about. This follows a post in November of last year which claimed that too much “passive” social media use, such as watching videos and reading articles, could be harmful. What does this mean for businesses? At face value, it might seem pretty bad. Businesses have had their organic reach falling for some time now, and it can be tempting to see this algorithm change as the nail in the coffin. This, however, would be too hasty. All the new algorithm really does is weigh posts which generate genuine interactions such as shares and comments (the longer the better!) more heavily than those which generate simple likes and reactions. It is perfectly possible for businesses to keep up a wide organic reach by producing well-timed, engaging, high quality content that encourages their audience to interact. Sound like a challenge? Here are some tips to help get you started: Know your audience If you want your audience to engage with your posts, you need to know what makes them tick. Facebook Audience Insights is a tool designed to help marketeers learn more about their target audience, providing aggregated and anonymised data on the age, gender, lifestyle, interests, and educational background of existing and potential customers. Insights also provides information on where, when, and how people access Facebook. Once you know the composition of your audience, you’ll be able to tailor and target your content in order to make…

Cookies help us deliver our services. By using our services, you agree to our use of cookies. More Info | Close