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Posts published in “Advertising and Lead Generation”

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How to Set Up LinkedIn Ads

After learning all about the different types of LinkedIn Ads, you’ve finally got the approval from your point of contact or your boss to start advertising on LinkedIn! Except you have one small problem … you’re not exactly sure what the ad specifications are and how to set up each of the ad types. Or, you […] The post How to Set Up LinkedIn Ads appeared first on SmallBizClub.

Gated Content

Whether you recognize the term or not—you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want and asking them for information in exchange for that information. In most cases, you are asking people for their email address and allowing […] The post Gated Content appeared first on SmallBizClub.

4 Tips for Using Facebook Lead Ads

Do you need more leads for your small business? Do you want to generate qualified leads from Facebook? Well, the best way to use Facebook for lead generation is to use lead ads. A Facebook lead ad helps you generate leads by collecting your audience’s information (such as name and email address) through a lead […] The post 4 Tips for Using Facebook Lead Ads appeared first on SmallBizClub.

How Effective Are Paid Ads, Really?

If you have your own business, one of the things that probably keeps you up at night is how to increase the amount of traffic your website receives. A paid ads campaign can be one of the solutions. And, indeed, it’s quite a good solution; Facebook ads, Instagram ads, LinkedIn ads, Twitter ads, Google Display […] The post How Effective Are Paid Ads, Really? appeared first on SmallBizClub.

TV Ad Effectiveness: Reinvented for the Year 2018

To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in […] The post TV Ad Effectiveness: Reinvented for the Year 2018 appeared first on SmallBizClub.

Leverage “Free Stuff” to Generate More Leads

The digital marketing concept itself is simple—drive relevant traffic to your site and convert those visitors into customers. However, executing this concept is a difficult challenge for most businesses. It’s much easier said than done. Driving traffic to your website can be expensive and is only half the battle. Converting that Web traffic into customers […] The post Leverage “Free Stuff” to Generate More Leads appeared first on SmallBizClub.

Are You Ready for Direct Mail’s Comeback?

Direct mail is NOT dead! In fact, it never was. But, it did lose popularity as a marketing tactic for several years while digital marketing took the world by storm. Well, now direct mail marketing is making a comeback. A recent report from MarketingCharts demonstrates that direct mail is alive and breathing! 1. Most households continue to […] The post Are You Ready for Direct Mail’s Comeback? appeared first on SmallBizClub.

High Brightness Signage Does More Than Advertise: It Creates Positive Customer Relationships

Over the last few years, digital signage has been one of those emerging technologies that most businesses think they should make use of, but one that only some businesses did. However, more and more businesses have begun adding digital signage to their advertising arsenal, having recognized the opportunities that it provides. Whether or not to […] The post High Brightness Signage Does More Than Advertise: It Creates Positive Customer Relationships appeared first on SmallBizClub.

Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I […] The post Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media appeared first on SmallBizClub.

Making Your Facebook Ads Work

Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do/what they sell. I’m not going to suggest that Facebook ads are for every organization. I don’t believe any medium is. But if you’ve dismissed it without doing your homework, you may be missing […] The post Making Your Facebook Ads Work appeared first on SmallBizClub.

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