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Google Enhances Advertising Solutions for Smaller Businesses – Smart Campaigns

There are billions of users, that’s me and you, using digital media. This includes Google, Facebook, Twitter, LinkedIn, Snapchat, YouTube and Instagram. Of course it also includes the millions of websites, apps and other “digital” content sources. Announced today, Google is making it even easier for smaller businesses to create and serve ads on it’s network with Smart Campaigns. Supporting much of the content we view for free is advertising. When you search for something online, most likely using Google or YouTube, you’re going to find an advertisement bought for by a large brand, such as a restaurant like Chick-fil-A, a clothier like Charles Tyrwhitt or any number of other larger brands. You’re also going to find an advertisement purchased by a local (or regional) business, independently owned – a small business. Many of these smaller businesses rely on Google Adwords, now called Googld Ads, to put their advertising message in front of the right audience, at the right time, on the right device at the right price. While for some creating an ad is relatively easy, there’s still a bit of complexity to it. With Smart Campaigns, Google aims to make it even easier for business owners and small agencies to create, purchase and serve ads across Google’s digital platform. But even before you advertise on Google or anywhere else, CLAIM your free listing on Google with Google with Business The power of Google, as I discussed with Kim Spalding, General Manager & Product Lead, Small Business Ads, is that Google helps businesses connect with their customers at the moment of intent. Listen to the full interview with Kim here:   See this video about Smart Campaigns results with some independent business owners. s

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