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Posts published in “2016”

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Updating Your Holiday Hours on Google? Easy as Pumpkin Pie.

Heather Mohorn, owner of Momo’s Tree House, adds special hours on Google to let last-minute shoppers know when her business is open. “The holiday hours feature makes it easy to communicate [changes in hours] to customers,” she says. “It reduces the number of phone calls we receive to ask whether we’re open, which is nice when we’re busy wrapping those last-minute gifts on Christmas Eve.” With Google My Business, you can update your business info on Google for free to ensure that your phone number, address, and hours of operation are correct so customers can find you this season (and beyond). To help you make the most of the season, we put together a holiday workshop filled with tips for using the web to connect with shoppers. Preview the section on updating your holiday hours above, or watch the entire workshop at gybo.com/livestream. For a list of step-by-step instructions on how to update your hours on Google My Business, visit our help center We hope this is one thing you can easily check off your holiday to-do list. Cheers,Emily Harris, on behalf of the Let’s Put Our Cities on the Map team

Traits that Spell Success

With the Rio Summer Olympic Games just around the corner, we thought we’d look at an uncommon, yet exceptional, group of business owners for our answer: Olympian small business owners. As it turns out, many of them start a second career by running a business of their own bringing the same spirit of passion, perseverance, and ingenuity from their athletic careers. PassionJudy Geer and Dick Dreissigacker – two USA Olympic rowers from the 70s and 80s – came to Vermont because it allowed them to combine their passion for active living and the natural environment into what is now known as the Craftsbury Outdoor Center. As Judy puts it, “It’s great that we help train Olympic athletes at our center, but it’s bigger than that. For me, it’s all about helping more people have great experiences, whether they’re getting exercise or just enjoying our surroundings.” Despite its remote location, Judy’s deep commitment to sustainability and lifelong sports practice keeps both local residents and aspiring athletes from across the country coming back. Customers can tell when business owners get out of bed in the morning because they love what they do. PerseveranceSetbacks are common parts of the journey for any athlete or small business owner. The important thing isn’t the number of obstacles you avoid, it’s the way you bounce back from the ones you can’t miss. When four-time kayaking world champion Eric ‘EJ’ Jackson found his kayak designs rejected by manufacturers across the country, he didn’t give up – and his motto is “no compromising,” so buckling to tradition wasn’t an option. Instead, EJ’s relentless drive to create on his own terms resulted in Jackson Kayak, now a leading manufacturer within the industry. Jackson Kayak now sells products online and through dealers across the country. IngenuitySince the beginning, four-time track and field Olympian and world record holder Michael Johnson has experimented with new ways to tell the story of his performance training center, Michael Johnson Performance. Because he wanted to attract local customers, moving some of his advertising budget online made sense so he could reach them with geo-targeted ads.…

Go the Extra Mile with #SmallBizGames Challenges

Summer’s coming to an end, and with Fall just around the corner, small businesses are preparing for the upcoming season and looking ahead to the holidays. To help business owners brush up on their marketing skills at this key moment, we’re proud to share ten #SmallBizGames digital marketing challenges. Every day for the next two weeks, we’ll share a different digital marketing challenge aimed at improving your small business’ online presence – try your hand at setting up a Google My Business page, building your first AdWords keyword list, or creating a custom email address for your business. Each daily challenge is designed to hone your digital marketing skills and help you reach more customers online. To participate or learn more, join the Google Small Business Community or follow us on Twitter. Best of luck in conquering the #SmallBizGames challenges!

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