A strong brand makes your business and your products or services instantly recognizable to customers. Your brand helps you stay top of mind with existing customers, and it enables you to reach new ones. People tend to associate “brand” with very large companies, but even if your business is a one- or two-person operation, it’s still a brand. And your brand needs to influence all your marketing efforts.
How do you know if you’re on the right track to a one-of-a-kind brand? What will make the impact you want, and keep you in the minds of customers?
Join our free webinar, Build your customer base with savvy branding, for expert tips on how to get started, insider advice for using your brand in your marketing, and a behind-the-scenes look at the branding decisions made on the Small Business Revolution — Main Street series.
What this webinar will cover:
- What you need to know before you start a logo design process
- How to promote your brand with print
- Tips for using your brand on promotional items and apparel your customers will love
About the presenters
Ashley Kimlinger is the Director of Enterprise Brand Management at Deluxe Corp. She has a background in communications and graphic design, and a passion for brands that communicate beautifully. She has been a key contributor on the Small Business Revolution campaign. Prior to Deluxe, she worked at Allianz Life, helping employees communicate their brand story through beautiful and effective presentations.
Sonia Mansfield, Content Marketing Manager at Deluxe Corp., has been writing helpful and fun content for small business owners and nonprofits for nearly 10 years. As the Content Marketing Manager for Deluxe subsidiary PsPrint, she gained a wealth of insights about how businesses can leverage print marketing to grow their brands.
Heidi Leonard is a Product Marketing Manager at Deluxe Corp. With over 10 years of product marketing experience, she helps businesses turn ordinary items, such as T-shirts and pens, into extraordinary marketing vehicles with the addition of smart branding.