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Cath Kidston: ‘I’m not someone who wants to be famous’

The founder of the eponymous company, famed for its floral designs, says she wishes she’d been braver when she was young and hints at a new venture

Totally, I was one of those kids who played shop from as young as I can remember. I was always making a stall in the garden, or trying to sell my mum’s grocery cupboard back to her. I started my first business, a design company, with a friend when I was 28. But I didn’t open the first Cath Kidston store until I was 34. Before that, I’d worked in shops and galleries.

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