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Women Entrepreneurs More Likely to Launch Healthcare or Education Businesses

Women are more likely than men to launch businesses in healthcare and education related industries, the third in SCORE’s”The Megaphone of Main Street” report series reveals. 2018 Women-Owned Business Trends Only 5% of men are likely to start a business in either the healthcare or education fields, while 10% of women are likely to start a business in healthcare and 9% are inclined to start a business in education, the report says. The Women’s Entrepreneurship Report, the last of the series, focused on women-owned businesses, which make up 39% of the 28 million small businesses in the US. And although these businesses employ close to 9 million people and generate more than $1.6 trillion in revenue, they account for only 4% of the nation’s business returns. When you take into account this number hasn’t really budged in the past 20 years, challenges still remain with encouraging women entrepreneurs. The Goal of the Research The goal of the research was to find data to answer the following questions: Are women-owned businesses as successful as male-owned businesses? Do women-owned businesses face greater obstacles when it comes to financing? Is mentoring linked to increased business success? Does mentoring look different for female entrepreneurs than male entrepreneurs? Key Takeaways Among takeaways from the report, 47% of the women surveyed started a business in 2017 while only 44 percent of men reported doing so. Once women start their business, they are 62% more likely to count on them to support them financially and less likely to seek funding at a 34 to 25 percent rate differential than men. SCORE is a network of expert business mentors, with more than 10,000 volunteers in 300 chapters. The report came from qualitative and quantitative data gathered by PricewaterhouseCoopers as part of SCORE’s ninth annual Client Engagement Survey. The survey was carried out from October 30 to December 1, 2017  with responses collected from 25,117 small business owners. Responses from 12,091 female and 8,416 male entrepreneurs were analyzed for the final report. The businesses were composed of a broad segment of industries and geographical locations representing all 50 states…

How to Make the Terrifying Leap to Charge Higher Freelance Rates

Terrified of charging higher freelance rates, even though you know you’re worth it? If quoting big is outside your comfort zone, I get it. It seems too risky. What if you lose the gig? In my family, income from my freelancing is pretty important. We depend on it being there every month, so I’m not in a position to take huge unnecessary risks. A lost gig equals lost income (and lost income doesn’t pay the mortgage). But at some point, you’re bound to reach a tipping point. You might be terrified of the outcome, but you’re finally willing to take the risk to find out if you can command higher freelance rates. I reached a tipping point like that earlier this year, and something pretty crazy happened. Want to learn how to punch fear in the face, and take the leap to raise your freelance rates? Here’s how it’s done: Try the ‘raise your freelance rates’ experiment Not long ago, I had an interested prospect I was negotiating with to work out the details of a project. And I decided to try a little experiment. When it was time to bid on the gig, instead of quoting my usual $100 per post (like I did for at least a year), I tripled my usual rate and quoted $300 per blog post. Before this, asking for $100 seemed comfortable. $200 was edgy. This was a cavernous leap. Imagine my surprise when the first client said: “Yes!” Make a mindset shift If you want to get out of the rat-race of working for lower freelance rates and bidding low so you don’t lose a gig, you have to make a mindset shift. Do you want to be a pro freelance writer? The kind of in-demand writer clients are willing to pay top dollar for? I had to make a mindset shift to start thinking like this. Your writing skills can help a client: Connect with readers Generate leads Sell widgets Build brand awareness And so much more And you should be compensated accordingly. That can be hard to believe, if you’re used to…

How to Cultivate Gender Diversity in Your Business

      Gender diversity is good for business—and there’s research to back it up. MSCI Inc studied the performance of US companies between 2011-2016 and found that companies with at least three women on the board had returns 11% higher than those with none.1 A study of companies with high market values by Credit Suisse found that those with at least one woman on the board outperformed their peers by 26% over six years.2 There are several reasons why gender diversity could be good for your bottom line. One is “diversity of thought”. Research has shown that having employees from different backgrounds can help to improve creativity and innovation.3 Gender diversity also helps you reflect and understand the needs of your customer base. Unless you’re targeting an all-male consumer group, a gender-diverse workforce can help your salespeople, leadership and marketing teams to attract and empathize with customers from all walks of life. And this can ultimately improve your sales and customer loyalty. On the other hand, gender discrimination can hurt your business in many ways. When you discriminate during the hiring process—either internally or externally—you limit the pool of talent you can draw on. And you risk negative exposure and long-term damage to your brand if any kind of discrimination is exposed, especially now that gender diversity issues are gaining prominence in mainstream media. Practical ways to increase diversity It’s hard to argue with diversity in theory. But as the owner of a small to mid-sized business, it might not seem like a high priority or you might worry about how to achieve it—especially if you don’t have a dedicated HR department, or you’re faced with strict budget and resource constraints. But the following practical steps can help you to attract a more diverse workforce and create a fairer and more inclusive environment. Encourage balanced recruitment The obvious way to improve gender diversity at your business is by hiring more women—but you need to tread carefully to avoid reverse discrimination. Instead, you should continue recruiting candidates based on their merit and suitability, while striving to make your advertised jobs…

Follow These 7 Steps to Get Your Product Sold at Walmart (INFOGRAPHIC)

For most small businesses, getting products on Walmart (NYSE:WMT) shelves is a huge dream. That’s because Walmart is the world’s largest retailer, attracting more than 140 million American customers every week. Not surprisingly, getting your products into Walmart is no walk in the park. You need to have a solid strategy to get your products on the Walmart shelves. How to Get Your Product Sold at Walmart Ohio-based product development firm, Idea Buyer, recommends the following seven steps to get into Walmart. Patent Your Product If you’re selling a new product, make sure you patent it. That way, you will ensure your innovative product is not copied by anyone. Incorporate Your Company You will have to provide your company’s taxpayer identification number (TIN) to complete the other steps in the process. Acquire a Barcode Number You can get your barcode number from GSI US and a D-U-N-S Number from Dun & Bradstreet. Create High-Quality Images of Your Product You can get a prototype of your product made if you haven’t started manufacturing yet. Write a Sales Sheet A sales sheet can help you demonstrate why a store like Walmart should accommodate your product. Plan Your Manufacturing Walmart will require you to explain how you’re going to manufacture enough to fill an order from them. It therefore makes sense to have everything figured out in advance. Submit Your Product for Walmart’s Consideration The final step is to visit corporate.walmart.com and submit your product for Walmart’s consideration. If they are interested, they will place a small order so they can test your product in select stores. If liked by customers, you will soon receive bigger orders and start selling across the country. Photo via Shutterstock This article, “Follow These 7 Steps to Get Your Product Sold at Walmart (INFOGRAPHIC)” was first published on Small Business Trends

Travel in Style with a Professional Limo Service – for Business or Leisure

Special occasions require special accommodations, and if you’re looking to add a bit of pizzazz to your business event (or any other types of event, really), a limousine is certainly… Read more » The post Travel in Style with a Professional Limo Service – for Business or Leisure appeared first on Noobpreneur.com.

Why and How to Be CCNP (Cisco Certified Network Associate) Routing & Switching Certified

Cisco understands that trends are changing in the business world. Companies are migrating and are now relying on systems that store all their important information over internet. There is great… Read more » The post Why and How to Be CCNP (Cisco Certified Network Associate) Routing & Switching Certified appeared first on Noobpreneur.com.

Las Vegas, Memphis and Charlotte Least Cyber Secure Cities for Small Business, Report Says

The inaugural Coronet “Cybersecurity in the City: Ranking America’s Most Insecure Metros” report has named Las Vegas, Memphis, and Charlotte as the least cyber secure cities in the US for small and medium-sized businesses. The report goes on to say businesses in these cities are at an increased risk of cyber attacks because they have fewer cybersecurity resources available to them. Coronet pointed out remote workers, BYOD policies and increased migration to the cloud have all reduced the level of control employees have over their devices and networks. The threat landscape in the digital ecosystem is a clear and present danger, especially to small businesses. Public and private entities are combating the problem, with Congress doing its part with The Main Street Cybersecurity Act. In a press release, Guy Moskowitz, founder and CEO at Coronet, explained the vulnerabilities small and medium-sized businesses face. Moskowitz said, “The Cybersecurity in the City: Ranking America’s Most Insecure Metros report emphasizes just how expansive both the vulnerability and threat landscapes have gotten in the U.S. While big companies may have the budgets, personnel and resources to protect their assets reasonably well, mid-market and small businesses are mostly left to fend for themselves. This is both unfortunate and a recipe for disaster.” Purpose of the Report Coronet says the report was designed to empower small and mid-market businesses by making them aware of the risks they face in the cities where they operate. This includes identifying vulnerabilities, cybersecurity resources and investments. Most and Least Cyber Secure Cities in America The overall threat index rankings were evaluated from more than one million endpoints across PCs, mobiles and tablets. The result is a list of the vulnerability level of devices and infrastructure in each metro area. America’s Most Insecure Metros 1. Las Vegas 2. Memphis 3. Charlotte 4. Houston 5. Providence 6. Birmingham 7. Jacksonville 8. West Palm Beach-Ft. Pierce 9. Orlando – Daytona Beach 10. Tampa – St. Petersburg America’s Least Vulnerable Metros 1. Richmond 2. Greensboro – Winston Salem 3. Norfolk-Portsmouth-Newport News 4. Seattle – Tacoma 5. St. Louis Methodology The Coronet report was compiled…

5 Trends to Drive Your Profitability and Growth in 2018

By Anita Campbell     Want to stay ahead of your competition? Want 2018 to be the year you not only achieve but exceed your business goals?    If so, join me for a special webinar on January 24th. We’re going to put on our strategy hats and cover five important trends. Most importantly, you’ll learn concrete tips for how to use these trends to drive more profitability, get your business efficient, and grow sales.   In my publication, Small Business Trends, we make a point of tracking and explaining key trends. Here’s why you need to stay on top of these marketplace trends and learn everything you can:   Customer habits and expectations are changing. Customers have gotten used to the level of service provided by behemoths like Amazons. They now expect the same of our businesses, even if we don’t have the resources of Amazon.   The competition moves incredibly fast. The barriers to entry are lower. Today’s competition can come out of nowhere and go from 0 to 60 in the blink of an eye, what with low-cost technology, wireless communications and the ability to source staff quickly.   Technology is experiencing a whirlwind of change right now. “AI” which stands for artificial intelligence, was voted the marketing word of the year for 2017. That ought to tell you something about the promise of new technologies.   Trends like these are challenging businesses of all sizes and especially small businesses. Mark your calendar and register for this informative session where we’ll cover these 5 key trends: The Automation Revolution Rise of Amazon Expectations The Instant Customer Service Trend The DIY Dichotomy Always-On Operations We will explain what these trends mean for your business. Get ahead of the curve and lead in your marketplace, by understanding how to capitalize on these trends for growth and profit.  We’ll “think big” — but also discuss how to “execute small” to make concrete progress. Webinar Details:   Title: 5 Trends that Will Drive Your Profitability and Growth in 2018   Date: Wednesday, January 24, 2018 at 2:00 pm Eastern time  …

Work-At-Home Jobs For Homeschool Moms

Being a homeschool mom is a position that comes with a full schedule and daily challenges; contemplating a work-at-home career on top of that can feel impossible. I hear you! But then I think of that Walt Disney quote: “It’s kind of fun to do the impossible.” The truth is that there are plenty of […] The post Work-At-Home Jobs For Homeschool Moms appeared first on The Work at Home Wife.

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