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Posts tagged as “strategy”

This Workplace Transparency Strategy Can Boost Your Business

How transparent is your organization? Entrepreneur contributor Andre Lavoie identifies four key reasons to embrace transparency in the workplace: better workplace relationships, better alignment with organizational goals, better internal problem-solving,… Read more » (c) Noobpreneur.com Powered by WPeMatico

Content Strategy 101: What Every Small Business with a New Website Should Know

Why should I click on your site? It’s a simple question. It doesn’t even ask for much of a response—one sentence will do. But if you can’t answer it, it’s likely because you don’t have a content strategy. “Content” is a catch-all term that refers to anything you might have on your small business website that’s worth viewing. For Chris Hogan, that’s a retirement calculator. For Tim Ferriss, it’s a series of thought-provoking podcasts. But content also refers to the simplest feature of your website—the words. According to the Content Marketing Institute, some 76% of business-to-business marketers blog. You might even have a blog of your own. But without a content strategy, you’re left wondering how to get more customers, more clients, more leads. Let’s not wonder anymore. Step One: Goal-Setting This is content strategy, after all. Not content generation. Anyone can generate content. You sit down at a computer and write. A goal is what makes your content efforts a strategy. A goal is something you can measure your content against. The simplest way to generate a goal is to ask yourself, what do you want to do with your content? Do you want to… …generate more leads through your online sales funnel? …build a reputation as a thought expert in your field? …join a community of people providing similar content? …hype specific products? There’s no right or wrong answer here. But it is critical and ask yourself what you want your content to achieve. Those goals will help determine what you write—and what you write about. Step Two: The Editorial Calendar The concept behind an editorial calendar is simple: it’s a list of ideas and when you plan to have them written and published. The execution of an editorial calendar? Not so simple. Let’s face it: generating ideas is hard. There’s reason it’s called “brainstorming,” not “brain-relaxing.” There are a few ways you can kick off the process, however: Perform a “competitive analysis.” As explained by QuickSprout’s comprehensive guide on the subject, a competitive analysis means researching your competitors and figuring out how they’re using blog posts to…

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