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Posts tagged as “should”

Why Podcasting Should Be A High-Priority Content Platform This Year

Why Podcasting Should Be A High-Priority Content Platform This Year written by John Jantsch read more at Duct Tape Marketing I talked about the benefits of podcasting quite a bit last year, and with the new year up and running, I wanted to take the time to re-stress the value that podcasting can bring to your business ( I can’t even begin to explain the wonders it has done for mine). Plus, it’s actually very easy to set up and is a much more efficient use of your time compared to how long it takes to create other pieces of content. If you haven’t already included it somewhere in your plans for the next 12 months, I highly recommend doing so, and here are a few of my reasons why. 1. Increased engagement Let’s face it, these days, it’s hard to pay attention to content for extended periods of time. With podcasts, however, you can fit them into your day whenever it works best for you, making the consumption of this type of content for extended periods of time far more common than it is with other forms of content. This gives you opportunities to showcase your knowledge in a way that you’re unable to otherwise. This goes without saying, but having your brand in front of your audience for extended periods of time can be extremely valuable. 2. Less competition As of July 2017, there were around 350 million blogs from Tumblr alone. If that stat doesn’t show you how crowded the online space is, I don’t know what will. Podcasting is different. While becoming increasingly popular year over year, there’s still significantly less competition in this space, making it easier for you to stand out with your target audience. Podcasting still allows you to compete on an even playing field. 3. Establishes an emotional connection Podcasting allows you to develop a deeper relationship with your audience. Hearing your voice frequently makes your audience feel like they actually know you. The more a person feels like they know you, the more likely they are to trust you, and in turn, buy…

Free Virtual Receptionist: Here’s What You Should Know About It

In the day to day activities of a business, it is important to have efficient people around you who clearly understand their job roles and responsibilities. These people can bring… Read more » (c) Noobpreneur.com Powered by WPeMatico

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