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Posts tagged as “platform”

Why Podcasting Should Be A High-Priority Content Platform This Year

Why Podcasting Should Be A High-Priority Content Platform This Year written by John Jantsch read more at Duct Tape Marketing I talked about the benefits of podcasting quite a bit last year, and with the new year up and running, I wanted to take the time to re-stress the value that podcasting can bring to your business ( I can’t even begin to explain the wonders it has done for mine). Plus, it’s actually very easy to set up and is a much more efficient use of your time compared to how long it takes to create other pieces of content. If you haven’t already included it somewhere in your plans for the next 12 months, I highly recommend doing so, and here are a few of my reasons why. 1. Increased engagement Let’s face it, these days, it’s hard to pay attention to content for extended periods of time. With podcasts, however, you can fit them into your day whenever it works best for you, making the consumption of this type of content for extended periods of time far more common than it is with other forms of content. This gives you opportunities to showcase your knowledge in a way that you’re unable to otherwise. This goes without saying, but having your brand in front of your audience for extended periods of time can be extremely valuable. 2. Less competition As of July 2017, there were around 350 million blogs from Tumblr alone. If that stat doesn’t show you how crowded the online space is, I don’t know what will. Podcasting is different. While becoming increasingly popular year over year, there’s still significantly less competition in this space, making it easier for you to stand out with your target audience. Podcasting still allows you to compete on an even playing field. 3. Establishes an emotional connection Podcasting allows you to develop a deeper relationship with your audience. Hearing your voice frequently makes your audience feel like they actually know you. The more a person feels like they know you, the more likely they are to trust you, and in turn, buy…

Lifespark Uses Innovative AI Platform To Teach Parenting Skills

For LifeSpark and its creators, it’s about more than staying on the cutting edge. “Our mission is to make education and coaching accessible to everyone, despite limited resources in their lives or community. At ParentSpark we use relatable, interactive stories to leverage the way adults learn.” Powered by WPeMatico

Instagram 101: How to Leverage This Platform as an Entrepreneur by @DrRKayGreen

by Dr. R. Kay Green | Featured Contributor If by chance you have not heard, Instagram is officially allowing people to schedule posts through third party apps. In the past, people could use apps to set up their posts in advance, but they still had to physically have their phones in their hands when they wanted the post to go live. This development is something that many people have been asking for. If you have been hesitant to join Instagram, there has never been a better time. Now that you do not have to physically be at your phone to post something, it is easier than ever to develop a strategy and implement it. And you will be reaching a wide audience — there are 500 million active users daily. So, where do you get started on Instagram? Have a Plan. Instagram seems deceptively simple at first. Many believe that all you have to do to be successful is to take a picture with your phone and upload it. But, of course, the reality is slightly more complicated than that. If you are considering starting an Instagram strategy, take some time to ask yourself some questions. What will you be posting? Will you focus more on quotes? Will you take pictures of your office? A mix of both? How will you relate these posts back to your brand? Your goal should be to have a cohesive feed. Think of what people will look at when they click on your profile: your description, your icon, and your first few posts. If everything flows together and is aesthetically pleasing from the outset, people will be more likely to follow. You should also have a plan for how often you will be posting. Posting consistently is how you build a dedicated following. Of course, scheduling apps make this simpler than ever! Format Your Posts Properly. Now that you have decided what you are going to post, it is important for you to know Instagram’s unique culture. What images get the most response, and when should you post them for maximum engagement? Here are…

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