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Posts tagged as “content”

Why Podcasting Should Be A High-Priority Content Platform This Year

Why Podcasting Should Be A High-Priority Content Platform This Year written by John Jantsch read more at Duct Tape Marketing I talked about the benefits of podcasting quite a bit last year, and with the new year up and running, I wanted to take the time to re-stress the value that podcasting can bring to your business ( I can’t even begin to explain the wonders it has done for mine). Plus, it’s actually very easy to set up and is a much more efficient use of your time compared to how long it takes to create other pieces of content. If you haven’t already included it somewhere in your plans for the next 12 months, I highly recommend doing so, and here are a few of my reasons why. 1. Increased engagement Let’s face it, these days, it’s hard to pay attention to content for extended periods of time. With podcasts, however, you can fit them into your day whenever it works best for you, making the consumption of this type of content for extended periods of time far more common than it is with other forms of content. This gives you opportunities to showcase your knowledge in a way that you’re unable to otherwise. This goes without saying, but having your brand in front of your audience for extended periods of time can be extremely valuable. 2. Less competition As of July 2017, there were around 350 million blogs from Tumblr alone. If that stat doesn’t show you how crowded the online space is, I don’t know what will. Podcasting is different. While becoming increasingly popular year over year, there’s still significantly less competition in this space, making it easier for you to stand out with your target audience. Podcasting still allows you to compete on an even playing field. 3. Establishes an emotional connection Podcasting allows you to develop a deeper relationship with your audience. Hearing your voice frequently makes your audience feel like they actually know you. The more a person feels like they know you, the more likely they are to trust you, and in turn, buy…

5 Keys to Writing Engaging Email Content that People Will Actually Read

Every day, many of us receive promotional emails from businesses that we have interacted with or purchased from. The vast majority of these emails go unread, and lists become unsubscribed. This article will look at the benefits of email marketing, and how startups can write engaging email content that drives sales rather than sitting in […] The post 5 Keys to Writing Engaging Email Content that People Will Actually Read appeared first on StartUp Mindset. Powered by WPeMatico

#1561 The bleeding edge of content creation and promotion

You are about to hear from an entrepreneur who is creating the next generation of monsters. Jack Davis is the founder of Crypt TV, which creates monster stories that change culture and bring the world closer together. They’re creating the next generation of monsters. They just happen to be using social sites like YouTube and Facebook to create and promote them. I feel like this is the future. I invited him here to talk about how he’s doing this, why he’s doing this, and can he really take on Hollywood? Jack Davis is the founder of Crypt TV, which creates monster stories that change culture and bring the world closer together. Sponsored by HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. ActiveCampaign – Improve your marketing & sales processes by upgrading to an automated platform. Start sending follow-up that adapts to your customers’ behavior so you are sending the perfect message at the perfect time. You’ll have happier customers and higher conversions. See why over 150,000 marketers use ActiveCampaign to create intelligent marketing that gets better results. If you’re with one of their confusing competitors and you want something new, you owe it to your business to check out ActiveCampaign. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint Powered by WPeMatico

Content Strategy 101: What Every Small Business with a New Website Should Know

Why should I click on your site? It’s a simple question. It doesn’t even ask for much of a response—one sentence will do. But if you can’t answer it, it’s likely because you don’t have a content strategy. “Content” is a catch-all term that refers to anything you might have on your small business website that’s worth viewing. For Chris Hogan, that’s a retirement calculator. For Tim Ferriss, it’s a series of thought-provoking podcasts. But content also refers to the simplest feature of your website—the words. According to the Content Marketing Institute, some 76% of business-to-business marketers blog. You might even have a blog of your own. But without a content strategy, you’re left wondering how to get more customers, more clients, more leads. Let’s not wonder anymore. Step One: Goal-Setting This is content strategy, after all. Not content generation. Anyone can generate content. You sit down at a computer and write. A goal is what makes your content efforts a strategy. A goal is something you can measure your content against. The simplest way to generate a goal is to ask yourself, what do you want to do with your content? Do you want to… …generate more leads through your online sales funnel? …build a reputation as a thought expert in your field? …join a community of people providing similar content? …hype specific products? There’s no right or wrong answer here. But it is critical and ask yourself what you want your content to achieve. Those goals will help determine what you write—and what you write about. Step Two: The Editorial Calendar The concept behind an editorial calendar is simple: it’s a list of ideas and when you plan to have them written and published. The execution of an editorial calendar? Not so simple. Let’s face it: generating ideas is hard. There’s reason it’s called “brainstorming,” not “brain-relaxing.” There are a few ways you can kick off the process, however: Perform a “competitive analysis.” As explained by QuickSprout’s comprehensive guide on the subject, a competitive analysis means researching your competitors and figuring out how they’re using blog posts to…

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