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What’s on the menu: Everything you need to know about restaurant delivery services

Mobile technology has made many aspects of life more convenient, including ordering food. For restaurant owners, this is a boon. Even if you don’t have the resources to offer delivery on your own, you can now enlist the help of third-party services to get your food into the hands (and mouths) of hungry locals. Here is an overview of the most popular third-party food delivery services, including the options available, the pros and cons, and how to start using these services in your business. What are the benefits of restaurant delivery services? Before we look at which services you may want to consider, let’s keep in mind some of the benefits a third-party delivery service can bring to your restaurant: Demand is on the rise Home food delivery is expected to grow 79 percent during the next five years, according to the investment firm Cowen. In terms of dollars, the delivery market will grow from $43 billion in 2017 to $76 billion in 2022. You’ll remain competitive Offering an online delivery option helps your business compete with other similar restaurants in your area. Further, it may give you a competitive advantage over restaurants that do not deliver. Strong order accuracy Since third-party delivery services take orders online, there is less risk you’ll misunderstand an order, as is sometimes the case when taking orders over the phone. You’ll make more money Giving customers as many options as possible when it comes to ordering your food will translate to more orders overall. It will help attract younger customers More than half of millennials (55 percent) say convenience is among the top drivers when buying food, according to the International Food Information Council. Offering delivery is a great way to attract millennial consumers. Each young customer you get to order your food is another chance at building your long-term customer base. What are the drawbacks of restaurant delivery services? Here are two things to be aware of before getting started with a delivery service: It requires a financial investment Services vary, but each provider typically charges a percentage of each online order as…

Here’s What Running Multiple Facebook Ads Does for Your Business

A question we’re often asked is, “Should I have more than one Facebook ad running?” Or “Does having multiple ads even work?” The short answer is, yes! Absolutely. We don’t have anything against running multiple ads running, and in most cases we recommend it. Here’s why. Before we get ahead of ourselves though, let me […] The post Here’s What Running Multiple Facebook Ads Does for Your Business appeared first on SmallBizClub.

A Delicate Balance

In the Mad Men days of advertising, it was all about mass media, reach and frequency. How many people can you reach and how often can you get your message in front of them? Today’s marketing is a little more complicated than that. The channels have shifted from print, radio, and TV to more than […] The post A Delicate Balance appeared first on SmallBizClub.

6 Types of Content to Post on LinkedIn: Tips to Bolster Engagement

How’s your LinkedIn game these days? If you’re stuck in the same old rut, you’re not alone. If you’re struggling in vain to come up with post-worthy content ideas that… Read more » The post 6 Types of Content to Post on LinkedIn: Tips to Bolster Engagement appeared first on

Social media: What small business owners need to know

For many small business owners, staying up to date with social media can feel overwhelming, if not impossible. In this free webinar presented by Deluxe Corporation in partnership with SCORE, we’ll examine the social media landscape. Learn what you need to do on social, and the platforms you may want to use to promote your business and events. Get additional tips and social intel, such as: The top social media myths holding you back How — and where — to build a strong social presence What makes great social media content How to supercharge your message with paid social advertising About the presenter Katie Cerney is the Director of Social Media Strategy, Small Business Services, at Deluxe Corp. She is a versatile and innovative marketer focused on helping businesses achieve their goals, and creating seamless customer experiences across digital and social platforms.   The post Social media: What small business owners need to know appeared first on Deluxe Small Business Resource Center.

Deluxe Small Business Seminar: Alton, Illinois

424 E Broadway, Alton, IL 62002 In this FREE one-day seminar, small business experts will share insights and suggestions to help you operate and market your business. One lucky attendee will win $1,000 worth of marketing products and services from Deluxe! Learn how to: Get found online locally Enhance your marketing with email and social media Leverage customer experience to improve your website Build a budget and plan your finances And more The post Deluxe Small Business Seminar: Alton, Illinois appeared first on Deluxe Small Business Resource Center.

Is Facebook still good for business?

Reports of the misuse of Facebook user information by data analytics firm Cambridge Analytica has been widely covered in the press. Do concerns about privacy and data security have you wondering if social media is worth the risk for small business owners? Let’s look at the benefits, steps you can take to protect your account and data, and a final verdict on whether it still makes sense to use Facebook — and other social media platforms — for your business. How Facebook helps small businesses Here are three ways small businesses benefit from marketing their business on Facebook: 1. Lots of people are on Facebook As of fourth quarter 2017, there were 184 million daily active Facebook users in the united States and Canada. Even if some of those users delete their accounts due to Facebook’s recent privacy concerns, it’s likely that number will remain well above 150 million users. Facebook helps small businesses connect with this massive pool of potential customers. 2. People spend time on Facebook Not only does Facebook have millions of active daily users, but those users are also spending a significant amount of time browsing the social network — an average of 35 minutes per day. This benefits small business owners, because the longer users are on Facebook, the more likely they are to come across your posts or business profile page. 3. Using Facebook is inexpensive Setting up a Facebook profile page for your business is free. Meanwhile, using paid Facebook advertising can be relatively inexpensive as well, $0.58 per click on average. At that rate, if you spend $58 on Facebook advertising, your ad will receive roughly 100 clicks, which means 100 opportunities to sell your product or service. How to protect your business on social media While social media platforms, such as Facebook, are helpful to small businesses, they come with their fair share of challenges. Here are three easy ways to protect your business: 1. Get to know your privacy settings. Every social network has privacy settings you can adjust, so it’s up to you to learn how these settings work and how they can keep…

Generate more sales with a winning marketing funnel

Are you missing out on potential customers? When promoting your business online, it’s important to reach customers at the right stage in their buying journey. Learn how to navigate the digital marketing funnel, also known as the customer buying journey, from awareness to conversion. In this webinar, Brad Keys, Director of Strategy & Sales at 180fusion, walks you through the marketing funnel from the top down. He explains how to optimize every step and ensure that you are reaching your potential customers at the right time and place. In this webinar: Learn tips and strategies at each point in the digital marketing funnel, including: Display advertising, SEO and content marketing Facebook and Instagram advertising Search (Google AdWords and Bing) Retargeting, email remarketing, organic social posts and reviews About the presenter: Brad Keys is the Director of Strategy & Sales at 180fusion, a Deluxe company. Keys develops digital strategies and determines the most profitable and sustainable mix of online initiatives. He has contributed his expertise in search engine marketing and search engine optimization to Business 2 Community, SEMrush, Forbes and MarketingProfs. The post Generate more sales with a winning marketing funnel appeared first on Deluxe Small Business Resource Center.

4 marketing moves that get results: Lessons learned on Main Street

For many entrepreneurs, attracting customers and getting found by people in the community is a game of trial and error. In the small town of Bristol Borough, Pennsylvania, business owners tried everything from newspaper advertising to coupons to community events to promote themselves. But nothing seemed to deliver more customers.  In early 2017, the town won a Main Street makeover: Deluxe provided a $500,000 revitalization to Bristol Borough and its businesses. The transformation was captured in an original eight-episode series telling the story of the transformation.  One year later, the featured businesses look back on the experience and share which marketing improvements have made the biggest difference. Google drives customers to auto shop Megan and Roland Hems have owned Hems Truck and Auto for the last 10 years. Their challenge is the same as many other small business owners — finding the right balance between work and home life, and making ends meet on a weekly and daily basis. Deluxe provided business and financial advice, and showed the Hems how to create a better online presence and mobile website experience. Since getting verified on Google, the shop has gotten noticed by thousands of people searching for automotive services. Hundreds of those searchers have visited the website, called the business or gotten directions to the shop. Traffic to Hems’ Yelp page has also risen significantly, resulting in more inquiries and a steady stream of new customers. “All of the changes, upgrades and improvements Deluxe made help us feel like a ‘real shop,’ and the customers, vendors and locals are treating us accordingly now, too!” Megan said in an interview with a local newspaper. Social media attracts weeknight diners Chef Robert Angelaccio opened Annabella’s Italian restaurant in 2003, bringing his passion for Old World cuisine back to the community where he was raised. Robert and his wife, Alison, take pride in making every dining experience memorable. Nestled in Bristol’s historic corridor, Annabella’s is perfectly situated just steps from the popular Bristol Riverside Theatre. When a play hits the main stage, Annabella’s is bustling, but in between productions, the restaurant is often empty. There was a big…

7 Tricks to Get More Customer Attention on Social Media

Social media marketing is an essential skill for any business. There are billions of people with social media accounts who use the sites to find information, shop, and engage with… Read more » The post 7 Tricks to Get More Customer Attention on Social Media appeared first on

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