Mobile technology has made many aspects of life more convenient, including ordering food. For restaurant owners, this is a boon. Even if you don’t have the resources to offer delivery on your own, you can now enlist the help of third-party services to get your food into the hands (and mouths) of hungry locals. Here is an overview of the most popular third-party food delivery services, including the options available, the pros and cons, and how to start using these services in your business. What are the benefits of restaurant delivery services? Before we look at which services you may want to consider, let’s keep in mind some of the benefits a third-party delivery service can bring to your restaurant: Demand is on the rise Home food delivery is expected to grow 79 percent during the next five years, according to the investment firm Cowen. In terms of dollars, the delivery market will grow from $43 billion in 2017 to $76 billion in 2022. You’ll remain competitive Offering an online delivery option helps your business compete with other similar restaurants in your area. Further, it may give you a competitive advantage over restaurants that do not deliver. Strong order accuracy Since third-party delivery services take orders online, there is less risk you’ll misunderstand an order, as is sometimes the case when taking orders over the phone. You’ll make more money Giving customers as many options as possible when it comes to ordering your food will translate to more orders overall. It will help attract younger customers More than half of millennials (55 percent) say convenience is among the top drivers when buying food, according to the International Food Information Council. Offering delivery is a great way to attract millennial consumers. Each young customer you get to order your food is another chance at building your long-term customer base. What are the drawbacks of restaurant delivery services? Here are two things to be aware of before getting started with a delivery service: It requires a financial investment Services vary, but each provider typically charges a percentage of each online order as…
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Guest Article While social media and smartphone apps may grab the attention of business owners wishing to market their businesses, email marketing still holds the number one spot in terms of ROI. 80% of retail professionals indicate that email marketing is their greatest driver of customer retention, while social and mobile apps lag behind. If you are wondering where to spend your marketing dollars, there are few options that are more cost-effective than email marketing. Response rates are easily tracked once you’ve used an email marketing tool to actually reach inboxes. When customers sign-up for your emails, they expect to hear from you. What’s more, you are reaching out to customers in their inboxes, which is where they spend lots of time each day. Thus, it’s hard to be missed, but you must provide high value to keep their interest. Email is a great way to share special deals, customize messages, and collect further metrics that will build better experiences for customers and more loyalty for your business. Below we’ve gathered some advice for you to use and make the most of your email marketing. Personalize Your Emails Building a strong customer list to send your marketing message to a wide audience is the first step of any email marketing campaign. Fortunately, there are a number of ways in which you can do this. This includes high tech mobile app options to low-tech sign-up cards reminding customers to complete their details to receive special offers periodically. The best lists are the ones that give you enough data to personalize emails for each customer. Birthdays, special anniversaries, and favorite hobbies will give you multiple options to personalize your messages. It also gives you greater opportunity to invite them to events or send coupons you know they will be interested in. An initial welcome email asking customers what they want from your email contact is another great way to add information to your email lists. Not everyone will be interested in the same deals. Segment your list to make sure you are offering customers the right perks at the right time. Your goal…
Email marketing is still one of the most powerful marketing methods available, even if you have heard it’s a dying trade. In fact, email marketing is also one of the… Read more » The post A Look at Some of the Top Features You’ll Get with Email Marketing Tools appeared first on Noobpreneur.com.
You write pretty well, you understand the do’s and don’ts of an email marketing campaign, you have a great product you know people will love, but still after several tweaks… Read more » The post Email Marketing: 5 Tips to Help You Connect With Your Audience (and Convert Them Into sales) appeared first on Noobpreneur.com.
When it comes to email marketing campaigns, it can be tricky to know what exactly to put in that first cold email. Making a good first impression digitally is equally… Read more » The post First Impressions Count: How to Craft a Successful Sales Email appeared first on Noobpreneur.com.