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What’s on the menu: Everything you need to know about restaurant delivery services

Mobile technology has made many aspects of life more convenient, including ordering food. For restaurant owners, this is a boon. Even if you don’t have the resources to offer delivery on your own, you can now enlist the help of third-party services to get your food into the hands (and mouths) of hungry locals. Here is an overview of the most popular third-party food delivery services, including the options available, the pros and cons, and how to start using these services in your business. What are the benefits of restaurant delivery services? Before we look at which services you may want to consider, let’s keep in mind some of the benefits a third-party delivery service can bring to your restaurant: Demand is on the rise Home food delivery is expected to grow 79 percent during the next five years, according to the investment firm Cowen. In terms of dollars, the delivery market will grow from $43 billion in 2017 to $76 billion in 2022. You’ll remain competitive Offering an online delivery option helps your business compete with other similar restaurants in your area. Further, it may give you a competitive advantage over restaurants that do not deliver. Strong order accuracy Since third-party delivery services take orders online, there is less risk you’ll misunderstand an order, as is sometimes the case when taking orders over the phone. You’ll make more money Giving customers as many options as possible when it comes to ordering your food will translate to more orders overall. It will help attract younger customers More than half of millennials (55 percent) say convenience is among the top drivers when buying food, according to the International Food Information Council. Offering delivery is a great way to attract millennial consumers. Each young customer you get to order your food is another chance at building your long-term customer base. What are the drawbacks of restaurant delivery services? Here are two things to be aware of before getting started with a delivery service: It requires a financial investment Services vary, but each provider typically charges a percentage of each online order as…

Deluxe Small Business Seminar: Alton, Illinois

424 E Broadway, Alton, IL 62002 In this FREE one-day seminar, small business experts will share insights and suggestions to help you operate and market your business. One lucky attendee will win $1,000 worth of marketing products and services from Deluxe! Learn how to: Get found online locally Enhance your marketing with email and social media Leverage customer experience to improve your website Build a budget and plan your finances And more The post Deluxe Small Business Seminar: Alton, Illinois appeared first on Deluxe Small Business Resource Center.

News Flash: Email Marketing Still Provides the Highest ROI

Guest Article While social media and smartphone apps may grab the attention of business owners wishing to market their businesses, email marketing still holds the number one spot in terms of ROI.  80% of retail professionals indicate that email marketing is their greatest driver of customer retention, while social and mobile apps lag behind. If you are wondering where to spend your marketing dollars, there are few options that are more cost-effective than email marketing. Response rates are easily tracked once you’ve used an email marketing tool to actually reach inboxes. When customers sign-up for your emails, they expect to hear from you. What’s more, you are reaching out to customers in their inboxes, which is where they spend lots of time each day. Thus, it’s hard to be missed, but you must provide high value to keep their interest. Email is a great way to share special deals, customize messages, and collect further metrics that will build better experiences for customers and more loyalty for your business. Below we’ve gathered some advice for you to use and make the most of your email marketing. Personalize Your Emails Building a strong customer list to send your marketing message to a wide audience is the first step of any email marketing campaign. Fortunately, there are a number of ways in which you can do this. This includes high tech mobile app options to low-tech sign-up cards reminding customers to complete their details to receive special offers periodically. The best lists are the ones that give you enough data to personalize emails for each customer. Birthdays, special anniversaries, and favorite hobbies will give you multiple options to personalize your messages. It also gives you greater opportunity to invite them to events or send coupons you know they will be interested in. An initial welcome email asking customers what they want from your email contact is another great way to add information to your email lists. Not everyone will be interested in the same deals. Segment your list to make sure you are offering customers the right perks at the right time. Your goal…

A Look at Some of the Top Features You’ll Get with Email Marketing Tools

Email marketing is still one of the most powerful marketing methods available, even if you have heard it’s a dying trade. In fact, email marketing is also one of the… Read more » The post A Look at Some of the Top Features You’ll Get with Email Marketing Tools appeared first on

Generate more sales with a winning marketing funnel

Are you missing out on potential customers? When promoting your business online, it’s important to reach customers at the right stage in their buying journey. Learn how to navigate the digital marketing funnel, also known as the customer buying journey, from awareness to conversion. In this webinar, Brad Keys, Director of Strategy & Sales at 180fusion, walks you through the marketing funnel from the top down. He explains how to optimize every step and ensure that you are reaching your potential customers at the right time and place. In this webinar: Learn tips and strategies at each point in the digital marketing funnel, including: Display advertising, SEO and content marketing Facebook and Instagram advertising Search (Google AdWords and Bing) Retargeting, email remarketing, organic social posts and reviews About the presenter: Brad Keys is the Director of Strategy & Sales at 180fusion, a Deluxe company. Keys develops digital strategies and determines the most profitable and sustainable mix of online initiatives. He has contributed his expertise in search engine marketing and search engine optimization to Business 2 Community, SEMrush, Forbes and MarketingProfs. The post Generate more sales with a winning marketing funnel appeared first on Deluxe Small Business Resource Center.

4 marketing moves that get results: Lessons learned on Main Street

For many entrepreneurs, attracting customers and getting found by people in the community is a game of trial and error. In the small town of Bristol Borough, Pennsylvania, business owners tried everything from newspaper advertising to coupons to community events to promote themselves. But nothing seemed to deliver more customers.  In early 2017, the town won a Main Street makeover: Deluxe provided a $500,000 revitalization to Bristol Borough and its businesses. The transformation was captured in an original eight-episode series telling the story of the transformation.  One year later, the featured businesses look back on the experience and share which marketing improvements have made the biggest difference. Google drives customers to auto shop Megan and Roland Hems have owned Hems Truck and Auto for the last 10 years. Their challenge is the same as many other small business owners — finding the right balance between work and home life, and making ends meet on a weekly and daily basis. Deluxe provided business and financial advice, and showed the Hems how to create a better online presence and mobile website experience. Since getting verified on Google, the shop has gotten noticed by thousands of people searching for automotive services. Hundreds of those searchers have visited the website, called the business or gotten directions to the shop. Traffic to Hems’ Yelp page has also risen significantly, resulting in more inquiries and a steady stream of new customers. “All of the changes, upgrades and improvements Deluxe made help us feel like a ‘real shop,’ and the customers, vendors and locals are treating us accordingly now, too!” Megan said in an interview with a local newspaper. Social media attracts weeknight diners Chef Robert Angelaccio opened Annabella’s Italian restaurant in 2003, bringing his passion for Old World cuisine back to the community where he was raised. Robert and his wife, Alison, take pride in making every dining experience memorable. Nestled in Bristol’s historic corridor, Annabella’s is perfectly situated just steps from the popular Bristol Riverside Theatre. When a play hits the main stage, Annabella’s is bustling, but in between productions, the restaurant is often empty. There was a big…

3 ways to promote National Small Business Week

Every year since 1963, the U.S. Small Business Administration (SBA) has honored the contributions of the country’s hardworking entrepreneurs during National Small Business Week. This year, the celebration will take place April 29 through May 5. As the SBA brings attention to small business owners with educational events, webinars and award ceremonies, you can get involved by running your own National Small Business Week-themed promotions and awareness campaigns. Here are three ways to join in on the fun: Spread the word on social Encourage social media fans and followers to stop by your business during this special week. Incentivize the visit by having a National Small Business Week giveaway at your physical location. This is also the perfect occasion to get a little creative and personal. Throughout the week, share stories about how and why you started your business, or photos of you and your staff at community events. For extra traction and to help you connect with other business owners across the country, use hashtags such as #DreamSmallBiz and #SmallBusinessWeek. Plan an event with a local celebrity Reach out to a local newscaster, government official, author, sports team, social media influencer or artist and ask them to stop by your business for a meet and greet. This is a great way to get your customer base to visit you and to attract new prospects. You may not know any big names personally, but the florist down the street may. So consider joining forces with other businesses in the area. This kind of collaborative marketing will turn your photo op into an exciting community event and true celebration of small business owners. Once the public figure has confirmed, send out email and social messages, inviting your customers to come down for the event — and to learn more about your lineup of products and services. Kick off a week of discounts Studies show that 68 percent of businesses lose a customer because the company doesn’t appear to value them. So use this opportunity to thank customers for the contributions they’ve made to your success with a week of promotions. Send out an email…

First Impressions Count: How to Craft a Successful Sales Email

When it comes to email marketing campaigns, it can be tricky to know what exactly to put in that first cold email. Making a good first impression digitally is equally… Read more » The post First Impressions Count: How to Craft a Successful Sales Email appeared first on

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