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Posts published in “Design”

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Automation as Design Partner = The Power to Make a Better Future

As a member of the next generation, are you worried about the future? Are you worried about robots and increasing levels of automation impacting your life and livelihood? Given the headlines these days, this is understandable. I, however, am more optimistic than ever about the future—one with 10 billion people on Earth, most living in […] The post Automation as Design Partner = The Power to Make a Better Future appeared first on SmallBizClub.

9 Analytics Considerations for Redesigning Your Website

The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right? Redesigning your website can absolutely facilitate those expectations – but we’ve seen many more mishandled with aspects forgotten, ignored, or […] The post 9 Analytics Considerations for Redesigning Your Website appeared first on SmallBizClub.

Cath Kidston: ‘I’m not someone who wants to be famous’

The founder of the eponymous company, famed for its floral designs, says she wishes she’d been braver when she was young and hints at a new venture Totally, I was one of those kids who played shop from as young as I can remember. I was always making a stall in the garden, or trying to sell my mum’s grocery cupboard back to her. I started my first business, a design company, with a friend when I was 28. But I didn’t open the first Cath Kidston store until I was 34. Before that, I’d worked in shops and galleries. Continue reading…

This One Marketing Tool That Could Be Just Right for You

One-page websites are on the rise, and might be just what you’re looking for when considering multiple types of website builders. The one-page website has a long history, but in the last few years has really come of age. What was once the cost-effective microsite or budget holding page has now become a de-facto work […] The post This One Marketing Tool That Could Be Just Right for You appeared first on SmallBizClub.

How to Build a Professional-Looking Website in an Hour or Less

Building a website, no matter the purpose, might seem a bit overwhelming. I can tell you first-hand that building a website has actually never been easier. Today, we have access to countless website building tools. One of the most important and the central enabler is website builders. These platforms have given business owners more flexibility/freedom […] The post How to Build a Professional-Looking Website in an Hour or Less appeared first on SmallBizClub.

5 Things to Do When Marketing to Baby Boomers

I’m a Baby Boomer, part of the generation born between 1946 – 1964. At 75.4 million strong, we make up 40% of the U.S. consumer population and half of consumer spending, according to AARP. Although this generation has taken a hit by the Great Recession, it’s still considered wealthy and expected to inherit $8.4 trillion by 2030! We […] The post 5 Things to Do When Marketing to Baby Boomers appeared first on SmallBizClub. Powered by WPeMatico

Surviving in the Multi-Device Era: How to Make Your Website Responsive

It’s 2018, and websites are more affordable than ever; in fact, 28% of small businesses spend less than $500 to build one! According to a recent Clutch.co survey, however, only 64% of SMBs do have websites—and 81% of those are mobile-friendly. It’s a huge leap from 2016 when just a small fraction of corporate websites […] The post Surviving in the Multi-Device Era: How to Make Your Website Responsive appeared first on SmallBizClub. Powered by WPeMatico

Template Websites vs. Custom Web Design: An Unbiased Comparison

When your company is on the market for a new website, one of the first things you’ll have to decide is whether or not to build a custom site, or use a premade template. Both choices rely on a CMS (Content Management System) to get the job done. Companies like WordPress, Squarespace, Wix, and Joomla […] The post Template Websites vs. Custom Web Design: An Unbiased Comparison appeared first on SmallBizClub. Powered by WPeMatico

4 Small Expenses That Remove Stress and Help Your Business Grow

One of my biggest challenges when opening my business was deciding how and when to spend money. At first, we tried to go for the home run. A $5,000 radio ad buy? Yeah, we did that. We sold practically nothing. A $2,500 contract with a no-name marketing company? Yup, tried that too. These days?  I do a lot more myself […] The post 4 Small Expenses That Remove Stress and Help Your Business Grow appeared first on SmallBizClub. Powered by WPeMatico

Easy Visual Merchandising Hacks for Increased Sales

Visual merchandising is the science and art of designing floor plans and displays to maximize sales and revenue. Think of it this way: The layout of your retail store isn’t just about square footage. It’s about various opportunities to help your business make you more money. It doesn’t take any extra training or a fancy degree to make visual merchandising work for your store. 5 Actionable Tips you Can Easily Implement Use signage for well-defined areas. Good signage clearly directs customers where to find something and what a section of a store is about. Too often, people are wrongly encouraged to meander without being given visual cues to help them find something quickly. Signage solves this problem immediately by creating well-defined areas where similarly themed products are grouped together. Think of the various sections or departments in a store: camping, clothing, sports, appliances, hardware, etc. These clearly marked areas create order out of confusion and quickly guide shoppers to find what they’re looking for. To help you understand your store’s layout and how to most efficiently arrange the elements across its area, you need a well-defined floor plan. Even a rough sketch of your store’s floor plan won’t provide you with nearly enough reliable information to make the best choices. Getting a 2D or 3D floor plan of your store designed is the best way to ensure that your visual-merchandising decisions are based on accurate data. Light up your store. Using lighting is another key visual-merchandising technique because it illuminates displays, products, and areas for your customers. It helps guide your shoppers to find products more easily – basically, it’s like signage without typography. Studies have shown that when a dynamic lighting installation is implemented in a supermarket, basket sales increase. Shoppers also spend more time in places with warmer lighting rather than cooler lighting. Choose focal points. All displays should have just one primary focal point where your customers’ attention naturally settles. This also ensures that your displays are minimalistic – when you keep things simple, you avoid cluttering up your displays with several things competing for your customers’…

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