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If You Don’t Know Who Your Customer Is, Improving Selling Skills Won’t Help

Over the past few days, I’ve been participating in a discussion about a struggling organization. It’s a start up, the CEO wanted help in developing sales skills. But as the discussion progressed, it was clear the CEO didn’t understand who their customers were. They were responding to queries from whoever happened to find their web […]

The post If You Don’t Know Who Your Customer Is, Improving Selling Skills Won’t Help appeared first on SmallBizClub.

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